As a nonprofit fundraiser and leader, when you review your donor database management system throughout the year, you may come across the absence of donors who have supported your cause in the past. While many lapsed donors have drifted away for reasons beyond your control, it’s crucial to recognize that some of them can be re-engaged through well-designed donor programs, and these supporters are well worth your attention.

THE IMPORTANCE OF RE-ENGAGING LAPSED DONORS

Reconnecting with lapsed donors is not only easier but also more cost-effective than acquiring new ones. Lapsed donors are not “cold” prospects. They are already familiar with your cause and organization, and you don’t need to convince them of your legitimacy.

These individuals have supported your mission before, and it’s highly likely that they still share a commitment to your cause. Furthermore, lapsed donors offer valuable insights into why donors lapse and at which stage in your year or donor cultivation cycle it occurred. This knowledge can be instrumental in improving your donor programs.

While some may have lapsed due to factors beyond your control, others might have lost interest because of infrequent communication, excessive solicitations, or a lack of recognition for their contributions. Gathering this feedback can significantly improve your donor retention strategies in the future, which is one of the most effective fundraising tips for nonprofits.

STRATEGIES FOR RE-ENGAGING LAPSED DONORS

PERSONAL CONNECTIONS:

• Consider in-person meetings, such as coffee dates, especially for VIP or major donors with whom you’ve had a personal connection.
• Utilize phone calls and face-to-face Zoom sessions as efficient alternatives to update lapsed donors on your recent achievements.
• At the very least, express your gratitude with a handwritten note, thanking them for their past support and expressing your hope for future engagement in your donor programs.

PERSONALIZED EMAILS:

• Segment your email list to target lapsed supporters who haven’t engaged recently with your donor programs.
• Seek their input and preferences regarding the content they’d like to receive from you and implement their feedback.
• Personalize all communications by addressing donors by their name in the greeting and strategically throughout the email. Avoid generic salutations like “Dear Friend.”

ACKNOWLEDGE GIVING ANNIVERSARIES:

• Keep track of the last donation date for lapsed donors within your donor programs.
• Send a letter or email expressing gratitude for their past contributions and highlight the impact their donations had on your organization’s accomplishments since their last gift.

DEVELOP A PLAN:

• Create a comprehensive strategy for re-engaging lapsed donors, just as you would for your active donors in your existing donor programs.
• Make a genuine effort to understand their preferences and interests in your organization.
• Even if they can no longer donate, consider how they can continue supporting your cause through volunteering, providing feedback, or promoting your nonprofit to their social circles. This approach is one of the most valuable fundraising tips for nonprofits looking to maintain long-term relationships.

REKINDLING OLD FRIENDSHIPS

In the realm of nonprofit development and donor programs, it’s fundamentally about connecting with those who support your organization’s work. Think of lapsed donors as old friends who may have gone without communication for a while. The relationship remains open, and with the right approach, you can rekindle their support for your cause. By implementing these strategies and fundraising tips for nonprofits, you can strengthen your donor programs and build lasting relationships with your supporters.

Creating a development plan can feel like trying to build a house without blueprints—you're grabbing tools and materials, but there’s no clear path to the finished product. A well-crafted plan is your nonprofit’s roadmap to fundraising success, helping you focus your efforts, allocate resources wisely, and hit your revenue goals. Let’s dive into how you can create a nonprofit development plan that works for your nonprofit, all while avoiding the overwhelm.

Why Your Nonprofit Needs a Development Plan

If your nonprofit is operating without a clear development plan, you’re not alone. Many nonprofits find themselves in reactive fundraising mode, constantly hustling to catch up on revenue needs without a strategic path forward. But here’s the reality: a nonprofit development plan isn’t just a “nice-to-have”—it’s essential for sustained growth. A good plan will keep your team aligned, your board engaged, and your mission moving forward.

1. Set Clear and Specific Goals

The first step in creating your fundraising plan is setting clear, specific, and measurable goals. This isn’t just about saying, “We want to raise $100,000.” Be intentional:

• Annual Revenue Goals: What’s your target revenue for the year? Break it down by each fundraising source—grants, individual giving, events, corporate sponsorships, etc.
• Program Goals: Are there specific programs that need funding? How much is required to fully fund them?
• Donor Acquisition and Retention: How many new donors do you want to acquire? What’s your retention goal?

Pro Tip: Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure your objectives are not just wishful thinking but actionable targets.

2. Identify Your Key Fundraising Strategies

Once your goals are in place, it’s time to outline the strategies you’ll use to meet them. This section of your nonprofit development plan is your playbook—it defines the key fundraising activities your nonprofit will focus on.

Here’s a look at some common strategies you might include:

• Individual Giving: Appeal campaigns, major gifts, monthly giving programs, and peer-to-peer fundraising.
• Grants: Researching opportunities, writing proposals, and maintaining funder relationships.
• Events: In-person galas, virtual fundraisers, and community events.
• Corporate Partnerships: Sponsorships, cause marketing, and employee giving programs.
• Planned Giving: Cultivating legacy gifts through wills, trusts, and bequests.

Pro Tip: Diversify your revenue streams to avoid becoming overly dependent on one source of funding. A healthy mix of individual giving, grants, and events can help stabilize your nonprofit’s finances.

3. Define Action Steps and Assign Roles

The success of your fundraising plan depends on execution, which means every strategy needs a set of action steps and assigned roles. This section is all about breaking down each fundraising strategy into manageable tasks and determining who will be responsible for what.

• Action Steps: List each specific action required to implement the strategy. For example, if one of your strategies is major gift solicitation, your action steps might include identifying prospects, crafting personalized pitches, and scheduling meetings.
• Roles and Responsibilities: Assign each task to a specific person—whether it’s your development director, an enthusiastic board member, or a volunteer. This helps ensure accountability and keeps your plan from gathering dust on the shelf.

Pro Tip: Be realistic about your team’s capacity. If you’re a small nonprofit, prioritize the strategies that have the highest return on investment and are achievable with your current resources.

4. Create a Fundraising Calendar

A nonprofit development plan without a timeline is like a GPS with no directions. A fundraising calendar is your roadmap, laying out when each fundraising activity will happen throughout the year.

• Monthly Giving Push in January: Kick off the year by promoting monthly giving. Set up a campaign that runs for 4 weeks.
• Grant Deadlines in Q2: List all grant application deadlines for the year. Be sure to include time for writing, review, and submission.
• Fall Appeal Campaign in October: Plan your direct mail or digital campaign to coincide with end-of-year giving.

Pro Tip: A well-thought-out calendar will help you avoid the dreaded “feast or famine” cycle of fundraising by ensuring consistent revenue throughout the year.

5. Develop a Budget for Your Plan

Don’t skip this step. Your nonprofit development plan isn’t just about raising money; it’s also about understanding what it costs to raise that money. Outline the expenses associated with each strategy, including staff time, marketing materials, event costs, and more.

• Direct Mail Costs: Printing, postage, and design fees.
• Event Expenses: Venue rentals, catering, and decor.
• Software Subscriptions: CRM, email marketing, and donor management tools.

Pro Tip: Calculate the return on investment (ROI) for each fundraising strategy to ensure you’re maximizing your dollars spent.

6. Measure Success and Adjust as Needed

Last but not least, make sure your fundraising plan includes a system for tracking progress and evaluating results. Regularly review your fundraising performance against your goals, and don’t be afraid to adjust your plan if something isn’t working.

• Key Metrics: Track metrics like donor retention rate, average gift size, and fundraising ROI.
• Review Meetings: Schedule quarterly reviews with your team to assess progress and make necessary adjustments.

Pro Tip: Use data to drive your decisions. If a strategy isn’t performing as expected, analyze why and tweak your approach. Flexibility is key to a successful development plan.

Bringing It All Together

Your nonprofit development plan is more than just a document—it’s your strategic partner in fundraising. By taking the time to outline your goals, strategies, and action steps, you’re setting your organization up for success. And remember, your plan isn’t set in stone. It’s a living, breathing guide that should evolve alongside your nonprofit’s needs. So get started today, and watch as your fundraising takes off in new and exciting directions.

Ready to create a winning fundraising plan without starting from scratch? Grab our comprehensive Development Plan Template, designed specifically for nonprofits like yours. It includes easy-to-follow steps, action-packed strategies, and all the tools you need to map out your fundraising success. Don’t miss this opportunity to simplify your planning process and boost your fundraising efforts. Get your Development Plan Template today and take the first step toward a more sustainable future for your nonprofit!

You're passionate, driven, and fueled by a desire to make a difference. You've got a big vision for your nonprofit, but translating that into a concrete plan can feel overwhelming. Enter the nonprofit business plan: your roadmap to success.

Whether your nonprofit is just starting out, facing challenges, or thriving with years of success, crafting a nonprofit business plan is an absolute must! Why, you ask?

By developing a nonprofit business plan, you're not just creating a document; you're igniting the dynamic roadmap for your organization's journey. It defines the who, what, and how of your nonprofit's operations, assigning responsibilities and charting the exhilarating course towards your ambitious goals!

With your nonprofit business plan, your team is crystal clear on your goals, challenges, and path forward. It sets achievable targets for the next few years, keeping you focused and accountable. It's also your touchstone, revisited throughout the year to ensure your actions align with your vision. No more drifting off course, unsure if you're making a real difference. This plan reminds you and your donors what you're about and, more importantly, what you're not.

Your nonprofit organization also needs a business plan to best secure support of any kind, this is true whether you are seeking monetary donations, in-kind donations, recruiting volunteers, etc. 

Why a nonprofit business plan is your secret weapon:

Unlike for-profits targeting investors, nonprofits appeal to a diverse audience: donors, volunteers, foundations, and clients - all with a vested interest in your "why" and "how." You need to understand how to speak to each of them, and building your plan will help you do that.‍

Ready to write your nonprofit business plan? Here's your 7-step guide:

1. ‍Mind your audience: Avoid jargon and acronyms. Write for everyone, not just experts.‍
2. Outline your plan: Know what information you need to gather before you start writing.‍
3. Keep it simple: 12-point font, Times New Roman, readable margins, and white space are your friends.‍
4. Divide and conquer: Use clear headings and separate pages for each section.‍
5. Data with pizazz: Charts and graphs make your facts sing.‍
6. Proofread like a pro: Even the best writers need an editor.‍
7. Stay positive: Highlight your solutions, not just the problems you tackle.
   

Now, let's dissect the sections:

Executive Summary: This is your elevator pitch, the most read section. Tell your story of change, mission, vision and goals.

Products, programs, and services: Dive deep into what you offer. Detail the need you address and your unique approach. Highlight your impact on your community, both now and in the future.

Operations: This is where you showcase your organizational muscle. Mention your nonprofit's areas of focus, your team, and how you're structured for success. Don't forget your location(s) and past accomplishments if you're established.

Marketing: It's not just about good deeds. Tell everyone about them! Explain your branding, online reach (website, social media, SEO), and how you plan to get noticed.

Operational plan: Daily duties meet long-term dreams. Show your practical side and your big-picture vision. Include daily operations, costs, expansion plans, and how you'll get there.

Finances: Be transparent. Lay out your funding projections and expected expenses. Use tables for easy reading.

Appendix: This is your catch-all for anything extra: board member bios, research papers, or anything relevant that doesn't fit elsewhere.

Remember, your plan is a living document. Use it, update it, and let it guide you towards the impact you were born to make.

Feeling inspired? Join the Success For Nonprofits Membership Program for a nonprofit business plan template and start writing! Your community is counting on your impact and success!

Running a nonprofit can often feel like juggling on a unicycle—there’s never a dull moment, but there’s always something precarious about to tip. One of the most essential yet overlooked elements of this balancing act is your board of directors. These individuals aren’t just names on a roster; they’re the backbone of your organization. But how do you make sure they’re fully engaged, aligned with your mission, and ready to step up when needed? That’s where board surveys come in.

Why Survey Your Board?

Board surveys aren’t just another box to check off your to-do list—they’re a powerful tool to assess how your board is functioning and how you can make it better. A well-crafted survey provides valuable insights into board members’ perceptions, identifies areas for improvement, and helps set a path toward becoming a high-performing board. Think of it as a diagnostic tool for the health of your board. When done right, surveys can reveal where the wheels are coming off before the whole thing crashes.

What Should Your Board Survey Ask?

When you’re crafting your nonprofit board survey, it’s tempting to stick to the basics: “Do you attend meetings regularly?” or “Are you satisfied with your role on the board?” But let’s be honest—these questions won’t spark the kind of feedback that leads to meaningful change. We need to dig deeper. Below are some categories and specific questions that will help you get to the heart of what’s really going on in that boardroom.

1. Board Engagement and Participation
   • How often do you feel fully prepared for board meetings?
   • Do you feel your voice is heard during discussions?
   • What barriers prevent you from being more engaged with the organization?
2. Board Roles and Responsibilities
   • Are the roles and responsibilities of board members clear and well-defined?
   • Do you feel that your skills and expertise are being utilized effectively?
   • How comfortable are you with your understanding of the organization’s mission, vision, and strategic plan?
3. Board-Executive Director Relationship
   • How would you describe the relationship between the board and the executive director?
   • Do you feel that the executive director provides the board with the information needed to make informed decisions?
   • What suggestions do you have for improving communication between the board and executive director?
4. Fundraising and Financial Stewardship
   • How comfortable are you with your role in fundraising?
   • Do you feel adequately trained to participate in financial oversight?
   • How confident are you in the organization’s financial health?
5. Board Meetings
   • Are board meetings structured in a way that maximizes your time and input?
   • Do you feel that meetings are focused and productive?
   • What would you change about the way board meetings are conducted?
6. Board Dynamics and Culture
   • How would you describe the culture of the board? (Inclusive? Collaborative? Competitive?)
   • Are there any conflicts or tensions among board members that need addressing?
   • Do you feel a sense of camaraderie and shared purpose with other board members?
7. Personal Experience and Satisfaction
   • Are you satisfied with your overall experience as a board member?
   • What’s one thing that would make your board service more fulfilling?
   • Would you recommend serving on this board to others?

How to Use the Survey Results

You’ve sent out the survey, and now you’re staring at a pile of data. The key is not just to collect the feedback but to act on it. Start by sharing the results with the board, discussing key takeaways, and setting clear, actionable steps to address any issues that arise. Remember, transparency is your friend here. Your board members will appreciate knowing that their feedback isn’t just vanishing into the ether.

Final Thoughts: Make It Routine

One survey isn’t going to magically fix all your board issues. Make surveys a regular part of your board’s annual routine. Use them to track progress, celebrate successes, and course-correct when needed. Remember, the goal is not perfection; it’s continuous improvement. Your board deserves that, and so does your mission.

So, let’s get those survey questions out there, listen closely to what your board is telling you, and work together to build a board that’s not just functional but fabulous. Because a great board doesn’t just happen—it’s cultivated, nurtured, and, yes, sometimes nudged along with the right questions.

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Feeling stuck in the same fundraising rut? It’s time to shake things up! Your nonprofit deserves better, and so do your donors. Fundraising can be fun, engaging, and—dare I say—profitable without the snooze-fest. Let’s dive into fresh, easy-to-implement ideas that will have your donors excited to contribute, and you, the nonprofit hero, will feel like a rockstar.

1. Virtual Wine Tasting

Why not bring the Napa Valley experience to your donor’s living room? Partner with a local winery, send out tasting kits, and host an expert-led virtual session. Bonus: Encourage donors to “toast” their support on social media for added visibility. You could do this fundraiser in person as well!

2. Peer-to-Peer Fundraising

Let your supporters do the heavy lifting. Launch a campaign that empowers your donors to rally their friends and family. The more personal the story, the more powerful the impact.

3. Themed Online Auctions

Think outside the box—how about a “Self-Care Sunday” auction with donated spa kits or exclusive Zoom experiences? Your supporters get something special, and you get the funds to keep your programs alive.

4. Community Challenges

Everybody loves a good challenge, especially one that’s fun. Host a walk-a-thon, virtual dance-off, or even a “Clean Your Closet for a Cause” drive. Challenges create buzz, build community, and bring in those dollars.

5. Giving Days

Piggyback on days like #GivingTuesday, but don’t stop there. Create your own special giving day, unique to your cause. Maybe a “Support-a-Scholar Saturday” or “Feed-a-Family Friday.” You get the idea.

6. Monthly Giving Program

This isn’t just a fundraising tactic; it’s the gift that keeps on giving. Create a monthly giving club with special perks for your members—behind-the-scenes access, exclusive updates, or even a members-only Zoom Q&A with your Executive Director.

7. Pop-Up Events

No one can resist a good pop-up. Host a pop-up gallery, market, or mini-concert featuring local artists and makers. Think outside the physical venue—online pop-ups can be just as engaging and require far fewer logistics.

8. Social Media Takeovers

Give your Instagram account to an influencer or a passionate volunteer for the day. They’ll bring their followers to your page, spreading the word far and wide. The more authentic, the better.

9. DIY Fundraising Kits

Empower your supporters to host their own mini-fundraisers. Provide them with easy-to-use kits for everything from bake sales to trivia nights. Make it simple, and they’ll make it successful.

10. Matching Gift Campaigns

There’s nothing like a dollar-for-dollar match to get people excited. Reach out to local businesses or generous donors who are willing to match contributions. Highlight the urgency and make it a win-win for all.

11. Partner with Local Businesses

Whether it’s a “dine and donate” night at a local restaurant or a percentage of sales from a local shop, collaborating with businesses can be a powerful way to raise funds and build community.

12. Trivia Night Extravaganza

Go beyond the bar. Host themed trivia nights—think ‘90s nostalgia, “Friends” fanatics, or “Harry Potter” house battles. Charge a fee, offer some fun prizes, and let the competition fuel your cause.

13. Donation Drive Thru

Get creative with a drive-thru donation station. Set up in a high-traffic area and encourage people to swing by to donate items or funds, all from the comfort of their cars. Think easy, fun, and COVID-safe.

14. Art From the Heart

Whether it’s a kids’ art show or a local artist gallery, turn creativity into cash. Sell the art, auction it, or ask for donations in exchange for viewing access. It’s beautiful, it’s engaging, and it’s meaningful.

15. Text-to-Give Campaigns

It’s 2024, and everyone’s on their phone. Text-to-give campaigns are quick, efficient, and perfect for on-the-go donors. Promote it everywhere—from your social media pages to the back of your event tickets.

16. Pet Photo Contest

People love their pets—like, a lot. Host a pet photo contest with a small entry fee. Share the submissions on your social media, and let the public vote with their dollars. The fluffier, the better!

17. Pop-Up Fitness Classes

Partner with local fitness instructors for pop-up yoga, dance, or boot camp classes. Offer these sessions online or in person, and have the class fees go directly to your cause.

18. Board Member Fundraising Challenge

Get your board involved with a friendly fundraising competition. Offer a prize for the board member who brings in the most funds. Nothing wrong with a little healthy competition, right?

19. Gift Wrapping Services

Perfect for the holiday season. Set up a gift-wrapping station at a local mall or partner with a bookstore. Charge per gift, and you’ll be amazed at how quickly those donations add up.

20. Creative Crowdfunding Campaigns

Crowdfunding isn’t just a numbers game; it’s about storytelling. Use platforms like GoFundMe or Kickstarter to tell your nonprofit’s story in a way that’s compelling, urgent, and relatable. Highlight individual stories to make it personal.

Remember, it’s not about reinventing the wheel; it’s about making it roll a little smoother. Start with one or two ideas, measure what works, and keep your community engaged. Happy fundraising!

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