Let’s talk about one of the least glamorous but most powerful tools in your nonprofit development plan toolbox: GuideStar.

I know. The name alone sounds like something out of a 2002 GPS system. But don’t let that fool you—GuideStar is the gold standard when it comes to nonprofit visibility and credibility.

So, if your profile is outdated, half-finished, or (gasp) you haven’t claimed it at all, let me explain why that’s costing you real money, real opportunities, and real trust.

What Is GuideStar, Anyway?

GuideStar (now part of Candid) is a massive database of every IRS-recognized nonprofit in the United States. It’s where funders, donors, grantmakers, and government agencies go when they want to learn more about your organization before making decisions.

In other words: it’s your nonprofit’s digital résumé. And if you’re applying for grants or trying to build donor trust, it better be polished.

Why You Need to Be Listed—and Updated

1. Funders Are Already Looking

Before a funder even visits your website, they’re likely pulling your GuideStar profile. Foundations and corporate grantmakers use it to:

• Confirm your 501(c)(3) status
• Check financial info (like your 990s)
• Review your mission and programs
• See who’s running the show

If your profile is incomplete, it makes you look disorganized. And that’s a hard first impression to undo.

2. Your GuideStar Profile Powers Other Donation Platforms

GuideStar isn’t just its own thing—it’s the backbone of many other platforms that support donations and donor-advised funds. It fuels donor-facing tools like:

• Network for Good
• JustGiving
• Fidelity Charitable
• Schwab Charitable
• Facebook Fundraisers (yes, those birthday fundraisers too)

So when you update GuideStar, you’re actually updating your info across multiple giving platforms at once. Talk about a time-saver.

3. You Can Earn a Transparency Seal

GuideStar offers transparency seals (Bronze, Silver, Gold, and Platinum) based on how much information you share. These little digital badges do big things:

• They make you stand out in search results.
• They show you’re serious about accountability.
• Some funders require a minimum seal level just to apply for grants.

The higher the seal, the more you’re communicating: “We’ve got nothing to hide—and a lot to be proud of.”

4. It’s 100% Free

Yes, free. Claiming and updating your profile costs nothing but a bit of time. You don’t need to pay for the bells and whistles—just getting your profile to Bronze or Silver can already boost your credibility and search visibility.

How to Get Started

1. Visit www.guidestar.org
2. Search for your organization and claim your profile.
3. Fill in the Basics: Mission, programs, leadership team, 990s, and contact info.
4. Level Up Your Seal: Add metrics, board info, and DEI policies to unlock higher transparency levels.
5. Update Annually: Make it a habit—set a calendar reminder and treat it like an annual checkup.

Final Word: Don’t Sleep on This

You can have the best programs, the most passionate staff, and the cutest therapy dogs in your newsletter photos—but if you’re invisible on GuideStar (or look like a ghost town), you're losing opportunities before they even reach your inbox.

So take 30 minutes this week. Claim your profile. Update your info. Show the world—and your future funders—that you’re the real deal.

Because you are.

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Hiring an Executive Director is one of the most important decisions your nonprofit board will ever make. No pressure, right?

The right ED will steer your organization toward long-term impact, stronger programs, better fundraising, and a team that actually likes coming to work. But before they can do any of that, you have to get them in the door—and that starts with a solid job description.

If your current job post is just a list of buzzwords and vague responsibilities, it’s time for an upgrade. This sample Executive Director job description is written with clarity, structure, and real-life nonprofit expectations in mind. Use it as-is, or tweak it to fit your organization’s size, mission, and culture.

Executive Director Job Description Sample

Position Title: Executive Director
Location: [City, State]
Reports to: Board of Directors
Employment Type: Full-time, Exempt

About the Organization

[Insert your nonprofit’s name] is a mission-driven organization focused on [insert your mission in plain, inspiring language]. We serve [target population or community] through programs such as [list key services or initiatives], and we’re proud to be known for our commitment to [insert distinguishing characteristic: innovation, grassroots leadership, equity, etc.].

Our values—[insert 3–4, e.g., accountability, transparency, equity, boldness]—aren’t just words on a wall. They guide our decisions, how we work together, and how we show up for our community.

We are in a period of [growth/consolidation/strategic planning/etc.] and are seeking a visionary Executive Director who is equally passionate about people and process—someone who can lead with purpose, partner with the Board, and build on a strong foundation to take us to the next level.

Position Summary

The Executive Director (ED) will serve as the chief executive and face of the organization, providing strategic leadership, operational oversight, and external representation. They will work collaboratively with the Board of Directors to set priorities, manage resources, and ensure mission alignment in all aspects of the organization’s work.

This position requires a leader who is equally comfortable managing a budget as they are mentoring a staff member, or speaking at a public forum. The ED will cultivate a values-driven workplace, build and maintain relationships with key stakeholders, and ensure the organization remains financially healthy and programmatically effective.

Key Responsibilities

Strategic Leadership & Governance

• Lead the organization in pursuit of its mission and strategic goals, ensuring alignment between daily operations and long-term vision.
• Partner with the Board of Directors to review and refresh strategic plans, policies, and organizational benchmarks.
• Support board development and engagement by preparing clear reports, advising on governance best practices, and helping recruit new board members with diverse perspectives.

Organizational Management

• Oversee all day-to-day operations of the organization, ensuring efficient processes, team alignment, and consistent execution across departments or functions.
• Maintain clear systems for internal communication, decision-making, and project accountability.
• Implement and monitor internal policies and procedures that reflect nonprofit compliance and support a healthy, inclusive workplace culture.

Team Leadership & Staff Development

• Supervise and mentor staff members; provide regular performance feedback and opportunities for growth.
• Promote professional development and a culture of mutual support, learning, and collaboration.
• Ensure the organization’s compensation, benefits, and HR policies reflect sector standards and support employee retention.

Fundraising & Development

• Develop and execute a multi-pronged fundraising strategy, including individual giving, major gifts, corporate sponsorships, grant writing, and events.
• Build and sustain relationships with donors, funders, and institutional partners through thoughtful stewardship and regular engagement.
• Collaborate with the Board and staff to create a culture of philanthropy and maximize fundraising potential across the organization.

Financial Oversight

• Lead financial planning and management, including development of the annual budget in collaboration with relevant staff and the Board’s finance committee.
• Monitor and analyze financial performance, ensuring timely reporting, fiscal responsibility, and compliance with all legal requirements.
• Ensure that financial controls and procedures are in place and aligned with best practices.

Program Oversight & Evaluation

• Oversee design, delivery, and evaluation of all programs and services, ensuring alignment with community needs and strategic goals.
• Use data and community feedback to continuously improve the quality and impact of the organization’s work.
• Stay informed of developments and trends in the field to ensure that the organization remains innovative and responsive.

Communications, Marketing & Advocacy

• Serve as the public face of the organization and lead external communications.
• Develop a consistent voice across all marketing channels—social media, newsletters, website, annual reports, etc.
• Represent the organization in public forums, coalitions, and media opportunities to advocate for the mission and elevate visibility.

Qualifications

Minimum Requirements:

• Bachelor’s degree in a related field; advanced degree preferred.
• At least [insert #] years of senior-level nonprofit management experience.
• Demonstrated success in staff leadership, fundraising, and financial management.
• Strong written and verbal communication skills; capable of engaging a wide range of audiences.
• Experience working with or on a nonprofit Board of Directors.

Preferred Attributes:

• Authentic passion for the mission and an understanding of the organization’s target community.
• Comfort with ambiguity, change management, and organizational growth.
• Familiarity with nonprofit finance systems, donor databases, and program evaluation tools.
• Ability to navigate interpersonal dynamics with empathy, accountability, and integrity.

Compensation & Benefits

[Insert salary range or “competitive salary commensurate with experience”]
Benefits include [healthcare, retirement, PTO, hybrid work schedule, etc.]. We are committed to offering a compensation package that reflects our values and supports the well-being of our team.

How to Apply

Please submit a resume and thoughtful cover letter explaining your interest and fit for the role to [insert email or link]. Include “Executive Director Application – [Your Name]” in the subject line. Applications will be reviewed on a rolling basis until the position is filled.

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There can be no doubt that creating social media posts and other types of communications for your nonprofits can be time-consuming. You know you need to do it, but it’s hard to find the time, and it can be stressful to come up with designs. Finding better ways to manage your organization's daily design requirements is essential to fulfilling tasks on schedule. We also understand that not everyone has professional design software or the resources to hire a graphic designer. So we're happy to share tools you can use for your nonprofit to save time and help you progress much further, much faster. Say hello to Canva! This fantastic online tool is like a magic wand for creating eye-catching visual content for your social media, print materials, presentations, videos, merchandise, and beyond. The best part? You don't need to be a design guru to work wonders with it!

Having been avid Canva users ourselves for years, we can confidently say that it's a versatile, user-friendly, and incredibly effective companion for nonprofits. Ready to dive into a world where design meets delight? Here's why Canva is about to become your nonprofit's new best friend:

Why Canva is a Must-Have Tool for Nonprofits

Canva provides you with drag-and-drop templates that are easy to customize and share across your nonprofit’s social media channels and various other platforms. You can customize font combinations, colors, upload your images, create charts, insert animated gifs, and so much more. Using their search feature, with over 250,000 templates to choose from, you are sure to find a design to suit your needs.

Is Canva Pro Free for Nonprofits?

The answer is YES! In fact, best part about Canva is the cost. You can use high-quality stock photos and videos in your designs without needing to upgrade to a Canva Pro account. Even better, qualified nonprofits can join Canva’s Nonprofit Program and get all of the features of a Pro account for free!

‍Who qualifies? Registered nonprofits, Social impact organizations with a mission consistent with a public or community benefit, Public health organizations, and government entities assisting with public health qualify for Canva’s Nonprofit Program. Find out more information:

Canva is Easy To Use For Nonprofit Professionals

Whether you're familiar with pro design software, such as Photoshop, or aren't the slightest bit tech-savvy, Canva is a solid tool that anyone can use. While you can dive into the platform and self-learn (it's that easy!), they offer two-minute video tutorials in the Canva Design School to help you get started.

Cloud-Based Design for Nonprofit Teams: Collaborate Anywhere, Anytime

Canva is a cloud-based software that utilizes the power of collaboration and synchronicity. If you're not at your desk or need to finish your work at home, Canva is accessible on mobile devices, and each design syncs across your logins, so you won't ever lose material. Have a team? You can invite others to collaborate on designs, making the entire process streamlined.

Boost Engagement with Stunning Canva Designs

Nonprofit storytelling is a powerful engagement strategy, and Canva can help you tell your organization's story, increase awareness, and encourage audiences to interact with your posts. No more drab timelines! With a few taps of your finger, you can use Canva to design social media posts and newsletters that will resonate with supporters. Whether it's in a presentation for your board members, an infographic for an annual giving campaign, or invitations for a fundraising event – the result is polished, professional visual content that converts!

Unleash Your Creativity with Canva for Nonprofits

Canva is a game-changing resource that has helped some business owners see a 1000% increase in traffic and conversions. This is why Canva is our go-to platform of choice in helping nonprofits reach their goals.

Kickstart Your Designs with Canva: Curated Templates for Nonprofits

Even the savviest designer won't always have time to comb through free templates. The best time-cruncher won't always be able to organize creative thoughts or implement them. And the most creative minds may still find it challenging to stand out when there are so many others in the same space.

After much research, we found few available resources that catered to nonprofits. We're all about making your life easier, so we put together bundled template packs specifically for your organization. You could tinker with Canva yourself, or you could:

• Get noticed on social media instantly with templates tailored to your nonprofit.
• Use clear messaging with our prefilled templates and never run out of ideas or things to say.
• Look the part with professional graphic design that leaves a positive impression.
• Grow your donor base and finally start seeing the results you've envisioned.

We've already done all the work for you so you can get back to changing the world. Grab your templates and catapult your organization to new heights!

Let’s talk about something thrilling.

Nonprofit bylaws.

(Okay, I lied. But stay with me.)

They might not be sexy, but bylaws are the foundation of your organization’s structure. They answer big questions like:

• Who’s in charge of what?
• What happens if a board member disappears mid-term?
• How many board members is too many?
• And yes, what to do when things go sideways and you need a formal way to clean up the mess.

Whether you’re just starting out or realizing it’s time to revise those dusty old bylaws that mention fax machines (yikes), this post will walk you through what you need to know—and offer a done-for-you bylaws template that will save you hours of frustration.

What Are Nonprofit Bylaws Anyway?

Bylaws are the rulebook for your nonprofit. They define how decisions are made, who has authority, how meetings are run, and how new board members are elected (or removed, if necessary—because, let’s be real, that’s a thing).

They’re legally important. But more than that, they’re practically important. Strong bylaws reduce drama, build trust, and help everyone on your team stay in their lane.

What Should Be in Your Nonprofit Bylaws?

Glad you asked. A solid bylaws template for nonprofits should include the following sections:

• Name and Purpose – Who are you and what are you trying to do?
• Board Structure – How many board members, what are their roles, and how long do they serve?
• Meetings – How often do you meet, how is quorum defined, and what counts as official business?
• Officers – Who holds what officer positions and what are they responsible for?
• Committees – Are they required? Optional? Can your board form a task force on “snack quality at events”? (Hey, maybe.)
• Conflict of Interest Policy – Yes, you need this.
• Amendment Process – How do you make changes to your bylaws without causing a mutiny?

And remember: your bylaws are a living document. If you wrote them 10 years ago and they still reference pagers… it’s time for an update.

Why You Shouldn’t Start from Scratch

You could build your bylaws from the ground up.

But why would you? You’ve got enough on your plate—like fundraising, community engagement, board wrangling, and the thousand other things on your “nonprofit leader” to-do list.

That’s why I created a fully editable nonprofit bylaws template—to take the guesswork out of the process and help you get it right the first time.

Purchase The Template Here: (It is discounted right now!)

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👉 Nonprofit Bylaws Template (Editable + Instant Download) on Etsy

It’s designed for small and mid-sized nonprofits and includes:

• Clear section headings
• Easy-to-understand language (no legalese that makes your eyes cross)
• Built-in flexibility so you can customize based on your board structure and state requirements

Final Thoughts

Bylaws aren’t just a hoop you jump through when incorporating. They’re a vital leadership tool that helps your nonprofit stay focused, legally compliant, and drama-free (or at least drama-lite).

If you’re starting a nonprofit or revisiting your governance documents, don’t wing it. Use a proven bylaws template for nonprofits to save time, avoid headaches, and start strong.

Because nonprofits deserve fewer migraines and more momentum.

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Volunteers are the lifeblood of many nonprofits. They show up with passion, time, and energy—and all they ask for in return is a little respect, clear direction, and a sense that what they’re doing actually matters.

But let’s be real. Volunteer programs can feel like a revolving door. One day you’ve got a rockstar crew, the next you’re staring at a signup sheet with two names and a coffee stain.

Let’s break it down.

Step 1: Get Clear on What You Actually Need

Before you plaster “VOLUNTEERS NEEDED!” on every bulletin board in town, stop and ask yourself: What exactly do we need volunteers to do?

Be specific. Do you need someone to help with social media, sort donations, run a registration table, or wrangle toddlers at an event? General “help” is a fast track to no-shows and burnout—for everyone involved.

Make a list. Create actual job descriptions. Yes, even if the job is “decorate cupcakes.” People want to know what they’re signing up for—and it shows you respect their time.

Step 2: Recruit the Right People (Without Begging)

Desperation is not a good look. And guess what? You don’t need to beg. You need to inspire.

People want to be part of something meaningful. So ditch the guilt trip and tell a better story. Show them how volunteering with your organization makes a difference. Highlight real impact, not just tasks.

Tap into your network. Post engaging calls to action on social. Reach out to local schools, businesses, faith communities—anywhere people gather with good intentions and a bit of free time.

And yes, make it EASY to say yes. Make signing up to volunteer a simple process with fast response times. No “we’ll get back to you in 2-4 weeks” nonsense.

Step 3: Keep Them Engaged So They Don’t Disappear

You know what turns volunteers into ghosts? Confusion. Boredom. Chaos. Feeling like an extra, not part of the show.

Set people up for success. Train them. Communicate early and often. Introduce them to other team members. Check in after the first shift. Ask for feedback.

And for the love of all things nonprofit, don’t leave them standing around with no direction. A volunteer who shows up and feels useless may not show up again.

Step 4: Make Them Feel Valued (Hint: It Doesn’t Take Much)

Here’s a little secret: Appreciation doesn’t need to be a big production. A handwritten note. A quick thank-you email. A public shoutout. A bagel. These little gestures go a long, long way.

Better yet—make your volunteers feel seen. Learn their names. Ask about their experience. Invite them to share ideas. Remind them they’re part of the mission.

People don’t volunteer for the glory. But they do need to know they matter.

Bottom Line:

A stellar volunteer program doesn't require a six-figure budget or a full-time coordinator. It takes clarity, connection, and care. And if you can afford a volunteer coordinator—even part-time—go for it. A dedicated person managing volunteer relationships can be a game changer. But if that’s not in the budget, don’t panic. Just make sure someone on your team owns the role of supporting and stewarding volunteers. They deserve more than a once-a-year thank-you email and a T-shirt that almost fits.

Respect your volunteers, and they’ll move mountains for you.

Now, go forth and build that dream team!

If you need some social media templates that are designed to recruit, engage and thank volunteers, check out our Etsy Shop and this product: https://www.etsy.com/listing/1859489296/nonprofit-social-media-templates

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