10 Simple Ways Your Nonprofit Board Can Boost Fundraising (Without Asking for a Dime)
If you’ve ever found yourself frustrated by a board that seems allergic to fundraising, you’re not alone. The most common gripe I hear from nonprofit leaders? “My board just won’t help with fundraising.”
Here’s the thing: most board members don’t dislike fundraising. What they dislike is asking for money. So, let’s reframe the conversation. What if your board could make a massive impact on your fundraising without ever making a direct ask? Sound good? Read on.
Why Fundraising Feels So Hard
When board members balk at fundraising, it’s usually because they think it means begging their friends for money or approaching strangers with hat in hand. Spoiler alert: fundraising isn’t about that. It’s about sharing passion, building relationships, and making connections.
Even if you’ve provided training and tools, not everyone will feel comfortable asking. And that’s okay. There are plenty of ways to engage your board in fundraising that don’t involve “the ask.”
Here are 10 ways to get them involved—and loving it.
1. Say Thank You (A Lot)
Gratitude matters. In fact, it’s critical for donor retention. Your board members can:
- Make heartfelt thank-you calls.
- Write personal notes on thank-you letters.
- Send thank-you emails.
- Thank donors in person at events or virtual gatherings.
Gratitude is an easy, meaningful way to deepen donor relationships.
2. Share Their Networks
Your board members know people you don’t. They can:
- Introduce friends, colleagues, and family members to your mission.
- Invite potential supporters to events.
- Arrange coffee chats or tours with your Executive Director.
Connections build community and open doors.
3. Add a Personal Touch to Letters
Personal notes go a long way. Whether it’s a thank-you letter, appeal, or newsletter, a quick handwritten message from a board member can make all the difference.
4. Forward Emails to Their Contacts
Encourage your board to forward your emails—whether it’s an appeal, event invitation, or newsletter—to their networks. Messages from someone you know are much more likely to get opened.
5. Bring Guests to Events
Board members should always have a +1 (or more!) for your events. Every new face is a potential supporter. And don’t worry—they don’t have to pay for their guests unless they want to.
6. Give a Tour
Ask your board members to lead tours of your organization. It’s a great way to deepen their connection to your work while sharing it with others. Bonus points if they bring friends along.
7. Host a Friend-Raiser
What’s a friend-raiser? Think casual gathering, not gala. Board members can host informal receptions in their homes to introduce people to your mission. No fundraising ask—just storytelling and connection-building.
8. Share on Social Media
Your board members can amplify your message by sharing your posts, events, and campaigns on their social media. Bonus: it’s free and easy.
9. Help with Grant Writing
Got a board member who’s a wordsmith? They can help research and write grants. Even small contributions to this labor-intensive task can make a big difference.
10. Advocate for Your Organization
Your board members are your biggest champions. They can:
- Speak at community events.
- Advocate for your cause with local leaders.
- Write op-eds or letters to the editor about your work.
Advocacy builds awareness and credibility, setting the stage for future fundraising success.
Pick a Few and Start Small
Don’t overwhelm your board. Share this list and ask each member to choose one or two ways to get involved. By starting small, you’ll build confidence and momentum—and before you know it, you’ll have a board that’s excited about fundraising.
Let’s Take It to the Next Level
If you’re ready to transform your board into a fundraising dream team, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.
Enroll now and start turning ‘I can’t’ into ‘I’ll try’ (and eventually into ‘I did’)!
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