Does this sound familiar? Your team bends over backward to bring new donors through the door. You host events. You post. You email. You charm. And then... crickets. A bunch of those first-time donors disappear without a trace.

If you’ve ever felt like you’re on a never-ending hamster wheel of donor acquisition, you’re not alone. But here’s the good news: some nonprofits have figured out how to stop chasing and start keeping. They’re not hunting down new donors every five minutes. Instead, they’re doubling down on loyalty. And guess what? It’s working.

Let’s talk about three surprisingly simple strategies you can put to work right now—no smoke, no mirrors, no magic wand required.

1. Make Giving So Easy It Feels Like Breathing

(Surprising? Only because we forget that convenience drives nearly everything else in our lives.)

Let’s get real for a second. You buy your latte on an app before you even leave the house. You tap your phone to pay for groceries. But when it’s time to make a donation? Suddenly we’re asking folks to fill out a form longer than a tax return.

Why are we making giving harder than it needs to be?

Here’s what the data says: nearly a quarter of donors prefer to give via things like PayPal, Venmo, or Apple Pay. But only 3% of nonprofits prioritize offering those options. That’s not just a gap—that’s a canyon.

Every step you remove from the donation process increases the chances a donor will actually complete their gift. Think of it like online shopping—the fewer clicks, the better.

Bonus tip: Offer monthly giving right at checkout. It’s simple, it’s intuitive, and it builds long-term donor loyalty on autopilot.

Bottom line: Your donors live in a frictionless world. If giving to you feels like work, they’ll move on. Make it easy, and they’ll stick around.

2. Ask What They Want. Then Actually Listen.

(Surprising? Only because we treat donor surveys like New Year’s resolutions—great in theory, but rarely done.)

Imagine buying your best friend a birthday gift without having any idea what they like. No hints. No list. Just vibes.

That’s how too many nonprofits approach their donor relationships.

Only 14% of organizations regularly survey their supporters. And yet, one of the top reasons donors stop giving? They don’t feel heard. Ouch. (For more cool and interesting facts about Nonprofit Fundraising Statistics check out this great blog post by Double The Donation here: https://doublethedonation.com/nonprofit-fundraising-statistics/ )

Let’s flip that script. Send a quick survey after a donation. Add a one-question poll to your next email. Ask: “What inspired your gift today?” Then—stay with me here—use what they tell you. That feedback is pure gold.

Bottom line: Listening is your superpower. Ask. Respond. Reflect. Build trust. That’s the stuff of real relationships—and real relationships keep donors coming back.

3. Reconnect With Donors Who’ve Drifted Away

(Surprising? Only because we act like lapsed donors are ghosts. Spoiler alert: they’re not.)

You know that friend you’ve been meaning to text for ages? The one you really do care about, even though it’s been a while?

Your nonprofit has those friends, too. They’re not gone. They’re just waiting for a good reason to come back.

We spend so much time and money finding new donors, and almost none on re-engaging the ones who already said yes. But did you know it can cost five times less to re-engage a former donor than to find a new one?

Start small. Use your CRM to find folks who gave a year ago but haven’t been back. Send a warm, personalized message. Remind them why they gave. Tell them what their support made possible. Make it about them, not just your next campaign.

Bottom line: Past donors aren’t lost—they’re just waiting to be remembered. A heartfelt, thoughtful message might be all it takes to bring them home.

Let’s Wrap This Up (with a Bow of Authenticity)

Keeping donors isn’t some complex algebra equation. It’s not about shiny tech or the perfect email subject line. It’s about building real, human relationships.

You know how to be a good friend. You show up. You make things easy. You listen. You remind people they matter.

Do the same with your donors.

Make giving simple. Ask thoughtful questions. Respond with heart. Stay in touch—even when it feels like they’ve drifted. Because when you treat donors like real people (spoiler: they are), they don’t just stick around. They become champions for your cause.

And that? That’s how you build a thriving, generous community—one loyal donor at a time.

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In the dynamic world of social media, TikTok has evolved from its roots in music and dancing videos to become a global sensation, with over three billion downloads worldwide. As leaders in the nonprofit sector, it's essential for us to recognize the tremendous potential this platform holds.

TikTok is not merely a source of entertainment; it's a powerful tool for nonprofits to connect with a vast and engaged audience. The magic of TikTok lies in its ability to make content go viral. It offers unique opportunities for building awareness and raising donations, making it an attractive platform for organizations like ours.

Furthermore, TikTok has become a vibrant community, fostering creativity, meaningful connections, and opportunities for learning. It is shaping a new generation of activists, making it a prime choice for nonprofits looking to expand their reach, fundraise, and create compelling content without the need for advanced technical skills or production capabilities.

Launched in 2016, TikTok surged in popularity in the United States in June 2020 as young people sought entertainment during the pandemic. Today, it boasts a global presence in more than 150 countries, surpassing even Google and its services like Google Maps and Gmail in terms of accessibility. TikTok's popularity now rivals Instagram and is on the verge of overtaking Facebook.

While initially associated with a youthful audience, TikTok has transcended age barriers, captivating adults with its short, visually appealing content, especially videos. This is where our nonprofit organizations can make a significant impact.

Let's explore four essential steps for nonprofits to leverage this influential social media platform:

Immerse Yourself in TikTok's World

Dive into TikTok to observe emerging trends, the creative use of music, and the content that garners the most engagement. TikTok is a platform where people often follow trends, be it dances, music, or audio clips, and adding their unique twist to resonate with their audience. Additionally, voiceovers, where audio clips are overlaid onto videos, are both popular and straightforward to create. Nonprofits like the Catskills Animal Sanctuary, Jacksonville Humane Society, Nashville Humane Association, United Way, and the American Red Cross have effectively used such videos to raise awareness and tell their stories. While TikTok content is relatively easy to produce, investing in basic equipment like dedicated cellphones for video creation and different types of lighting can enhance the quality of your content.

Highlight Impactful Stories and Messages that Drive Donations

As nonprofits begin creating content on TikTok, they should integrate it into their existing social media strategy and communication campaigns. Explore ways to share your TikTok content across multiple platforms. Features like auto-captioning and text-to-speech conversion can make your videos more accessible. Consider creating challenges, providing informative videos, collaborating with marketing partners, and launching fundraising campaigns to leverage TikTok's potential. For example, the Movember Foundation has successfully used TikTok to promote its awareness campaigns, maintaining a consistent message and imagery across all marketing channels.

Explore Fundraising Opportunities

Once your nonprofit has established a following on TikTok, however modest, investigate the platform's fundraising features. TikTok offers donation stickers that can be added to videos and live streams to collect donations. You can also display "Fundraiser" tags, allowing users to link your nonprofit in their profile. To use these features, organizations need to create profiles on platforms like Tiltify and Benevity Causes to ensure that donations reach the right destination.

Engage with Millennials and Gen Z

TikTok's audience is predominantly younger, with over 50% under the age of 34. This demographic, comprising Millennials and Gen Zers, is digitally savvy, socially conscious, and passionate about various causes, including the environment, social justice, animal rights, and freedom of expression. They represent the future wave of donors. Engaging with these generations, particularly through TikTok, is an opportunity to tap into a passionate, tech-savvy, and socially active audience. For example, nonprofits like Diversability, focused on individuals with disabilities, have found success on TikTok by sharing videos created by and for people with different abilities.

These steps are just the beginning for nonprofits looking to harness the power of TikTok. It's clear that TikTok is here to stay, and investing time and effort in this platform can yield significant benefits for organizations like ours. Many nonprofit social media teams are already integrating TikTok into their strategies, alongside platforms like Facebook, Instagram, and Twitter, to expand their audience, raise awareness, and thrive in the digital age.

When it comes to nonprofit fundraising, every dollar counts. But what if you could double the impact of every donation your organization receives? That's the magic of matching donations, a powerful strategy that can propel your fundraising efforts to new heights.

Why Matching Donations Work:

• Psychology of giving: Studies show that people are 84% more likely to donate when their contribution is matched. This taps into social proof, reciprocity, and a sense of urgency, making donors feel like their contribution is truly making a difference.
• Bigger impact: Turning a $20 donation into $40 or a $100 gift into $200 empowers donors and makes them feel like they're driving real change.

Finding Matching Donors:

• Corporate partnerships: Look for local businesses or corporations aligned with your mission. Many have matching gift programs for employees.
• Major donors: Approach your most generous supporters about matching funds for specific campaigns or events.
• Online platforms: Crowdfunding sites and social media can connect you with matching donors. Platforms like RallyUp even have built-in features.

Entice Potential Contributors:

• Be transparent: Clearly explain the matching process and the potential impact of their gift.
• Use visuals: Progress bars, graphs, and impact stories can motivate donors and show them the finish line.
• Tell compelling stories: Connect donors emotionally to your cause through powerful narratives.
• Offer brand recognition: Partnering corporations love seeing their logo on your social media, website, and event materials.

Building Lasting Relationships:

• Thank your donors: Personalized notes or recognition events show sincere appreciation.
• Provide regular updates: Keep donors informed about your progress and the impact they're helping create.
• Engage on social media: Respond, share, and make them feel like part of your community.

Matching donations are more than just a strategy; they're a game-changer. By understanding the psychology behind them, finding generous partners, and building strong relationships, you can unlock a world of possibilities and double your impact for your nonprofit.

So, go forth, double your impact, and watch your mission soar!

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Ever dream of a steady stream of donations flowing effortlessly into your organization? That's the magic of recurring giving, where supporters choose ongoing contributions instead of one-time gifts. Think of it as a monthly giving program that fuels your mission with reliable, predictable income.

Why It's a Win-Win for Nonprofits:

• Predictable income: Say goodbye to rollercoaster fundraising! Recurring donations provide a stable financial foundation, allowing you to plan and budget with confidence.
• Reduced workload: No more chasing down individual donations. Your team can focus on what truly matters: carrying out your mission and engaging supporters.
• Deeper donor relationships: Recurring donors are your champions, passionate about your cause. Regular communication fosters loyalty and strengthens your community.

Boosting Fundraising with Recurring Giving:

• Effortless giving: Donors love the convenience. They set it up once and forget it, knowing their impact continues.
• Increased giving potential: Smaller, regular contributions add up quickly, often exceeding one-time gifts in the long run.
• Reduced acquisition costs: Retaining existing donors is far cheaper than attracting new ones. Recurring giving keeps your best supporters engaged and invested.

Why Recurring Donors are Your Rockstars:

• Rock-solid loyalty: Studies show 75% of recurring donors stick with their plans for at least six months, many for years.
• Double the generosity: Recurring donors are 75% more likely to make additional one-time gifts within a year.
• Bigger impact: On average, one-time donations from recurring donors are higher, amplifying their overall support.

Building Your Monthly Giving Program:

1. Get tech-savvy: Ensure your donor management system accepts, tracks, and reports recurring donations seamlessly.
2. Make it easy: Prominently display the recurring donation option on your website and donation forms.
3. Automate communication: Send monthly receipts and keep donors informed with targeted updates.
4. Segment your supporters: Tailor your communication to resonate with your recurring donor base.
5. Prioritize user experience: Allow donors to update payment information easily and effortlessly.

Tying The Ask To Your Mission:

This is important enough to call out separately. Don't just beg for money. Make your appeal about your mission. Craft compelling messages that showcase the impact recurring donations have on real lives. Show, don't tell. Share stories of the people your organization helps, the challenges you overcome, and the brighter future you're building – all thanks to the steady support of your monthly donors.

Inviting Supporters to Join the Program:

Once you've branded your program and honed your mission-driven appeals, you can create powerful tools:

• Branded social media assets: Eye-catching graphics and videos that tell your story and explain the program's benefits.
• Email templates: Personalized messages that resonate with different donor segments, highlighting the impact their monthly gift can make.
• Website landing page: A clear and concise explanation of the program, with easy signup options and FAQs.

Finding Your Monthly Champions:

Start by looking within your existing donor base:

• Lapsed donors: Could they give smaller, regular amounts instead of one large gift?
• Gradually increasing donors: Perhaps they're ready for a monthly commitment.
• Periodic donors: They already give multiple times a year. Make it easier for them!
• Engaged volunteers and supporters: They're passionate – invite them to join the giving circle!

Promoting Your Program:

• Targeted email campaigns: Segment your database and send personalized invitations.
• Website call to action: Add a prominent "Join Our Monthly Giving Program" button.
• Social media spotlights: Share inspiring stories of your recurring donors and their impact.
• Post-donation ask: Don't be shy! After a one-time gift, offer the option to join the program.

Connecting and Thanking Your Donors:

• Monthly email receipts: Keep them informed and engaged with regular updates.
• Impact stories and photos: Show them the real-world difference their gifts make.
• Personalized thank-you notes: A handwritten message goes a long way.

Managing and Growing Your Program:

• Track key metrics: Monitor growth, donor retention, and campaign effectiveness.
• Run regular reports: Identify trends and areas for improvement.
• Test and adapt: Experiment with different messaging and outreach strategies.
• Celebrate successes: Recognize and reward your monthly giving heroes!

Remember, a successful recurring giving program isn't a set-it-and-forget-it affair. It's a continuous cycle of nurturing relationships, showcasing impact, and making it easy for your most passionate supporters to fuel your mission one month at a time.

Also, recurring giving isn't just a fundraising tactic; it's a powerful relationship builder. By nurturing your recurring donors, you'll unlock a sustainable source of funding and cultivate a community of passionate supporters who fuel your mission for years to come. So, unlock the transformative potential of recurring giving and propel your mission forward!

Have you ever felt a pang of awkwardness when reaching out to a donor after a long silence? You're not alone. But what if I told you a simple "hello" could have a bigger impact than you think?

A recent study published in the Journal of Personality and Social Psychology explored the power of casual check-ins. Researchers found that even brief interactions – a phone call, a quick email, a thoughtful text – can significantly strengthen connections.

This might seem counterintuitive, especially with donors you haven't spoken to in a while. But the study revealed an interesting twist: the more unexpected the outreach, the greater the positive impact. So, that donor you haven't heard from in years? They might be pleasantly surprised to hear from you!

Why does this work? Remember, humans are social creatures who crave connection. Peggy Liu, the study's lead author, points out that initiating contact, even after a gap, can feel daunting because we worry about how it will be received. But the research suggests our fears are often unfounded. In most cases, people appreciate being remembered and reached out to.

So, how can you apply this to your donor relationships? Here are a few tips:

• Personalize your message: Go beyond a generic template. Mention something specific about their past support or interests.
• Keep it brief and informal: A quick email or text expressing your appreciation and curiosity about their well-being is enough.
• Focus on connection, not just fundraising: While you can mention your organization's current initiatives, prioritize rekindling the relationship.

By reaching out with genuine warmth and interest, you can remind your donors why they connected with your cause in the first place. And who knows, they might just surprise you with their renewed engagement!

Remember, every donor is worth the effort. Don't be afraid to break the silence and build bridges of understanding. You might just discover that a simple connection can pave the way for future support and lasting relationships.

You know what makes a donor feel like they’re truly part of your mission? A killer thank-you letter. Not the kind that sounds like it came from a tax receipt, but one that makes your supporters feel like heroes. A well-crafted thank-you note isn’t just a formality; it’s your chance to show your donors the incredible impact they’re making and to build the kind of connection that keeps them coming back.

Let’s break it down, piece by piece.

1. Start Strong: The Introduction
Think of the introduction as your warm, heartfelt hug through words. This is where you grab your donor’s attention and make them feel like the hero they are.

Here’s how to nail it:

• Personalized Salutation: No “Dear Friend” nonsense here. Use their name! It’s a simple way to show they’re more than just a number to you.
• Gratitude That Shines: Dive into a specific example that connects their gift to real-life impact. For example:
  • Compelling: “Thanks to your generosity, little Lucy finally got the life-saving surgery she needed. Your $100 gift didn’t just help a child; it gave her a chance at a bright future.”
  • Less Compelling: “Thank you for your $100 donation. Please keep this letter for your records.”

See the difference? One feels like a hug, the other feels like a bill.

2. Build Connection: The Body
Now that you’ve got their attention, it’s time to deepen the connection. This is where you get specific and show your donor the true impact of their gift.

• Tell a Story: Forget the generic “your donation helps our mission” lines. Instead, share a powerful, personal story. Talk about one family, one animal, or one individual whose life has been changed because of their support. People remember stories, not stats.
• Make It Easy to Read:
  • Use a clean, simple font and plenty of white space.
  • Add bolded text, bullet points, or quotes to highlight key points.
• Add Impact Data: Wrap up your story with a relevant stat that shows the bigger picture. For example: “Last year, thanks to supporters like you, we served over 5,000 meals to families in need.”

3. End with Gratitude: The Conclusion
Wrap up your letter by doubling down on your gratitude and leaving your donor with a warm, fuzzy feeling. Here’s how:

• Restate Your Thanks: Reiterate the incredible difference their gift made. Make it personal and heartfelt.
• Soft Call to Action: Instead of asking for more money, invite them to engage further. For instance: “Check out our Instagram to see more stories of lives you’ve changed.”
• Contact Info: Let them know how they can reach you if they have questions or want to get involved.

4. Don’t Skip the Signature and P.S.
Did you know that most donors skim your letter, heading straight for the signature and postscript? Use these areas to shine.

• Signature: Choose someone relatable and recognizable, like your executive director or a program leader. Bonus points if you include a small photo to add a personal touch.
• Postscript (P.S.): This is prime real estate. Use it to share a final heartfelt note or invite them to an event. For example: “P.S. We’d love to meet you! Join us for our annual open house on March 15 to see your impact in action.”

A great thank-you letter isn’t just about saying thanks. It’s about showing your donors they’re an essential part of your mission. By personalizing your message, telling impactful stories, and leaving them with an open invitation to stay connected, you’ll transform a simple note into a relationship-building powerhouse.

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Let me paint a picture for you: Imagine a steady stream of donations coming into your nonprofit every month. No more scrambling to meet quarterly goals, no more sleepless nights worrying about cash flow. That’s the magic of recurring giving. But starting a program can feel overwhelming, right? Don’t worry—we’ve got you covered.

This guide will help you plan, launch, and manage your recurring giving program. It's not about reinventing the wheel; it’s about building a program that fits your nonprofit’s unique personality and community.

Step 1: Dream Big and Set Goals

Start by asking yourself: What do I want to achieve with this program? Sure, you want financial sustainability, but what else? Perhaps you want to build a tight-knit donor community or create deeper engagement.

• Choose a name for your recurring donor group. Think of something that reflects your mission. Maybe it’s “Friends of YOUR NONPROFIT NAME GOES HERE" or “Kid's Heroes.” Make it personal and meaningful.
• Set a target. How many recurring donors are you aiming for? Dream big but stay realistic.
• Craft your message. Why should someone become a recurring donor? Highlight the impact their support will have. For example: “Your $25 a month provides meals for 10 families in need.”

Step 2: Plan the Launch

Timing is everything. Pick a launch date that aligns with your fundraising calendar and gives you enough runway to prepare.

• Segment your audience. Tailor your message for current donors, lapsed donors, and new prospects.
• Use multiple channels. Think email, direct mail, social media, and even phone calls. Each channel should echo the same message but be tailored to its audience.
• Optimize your website. Make sure your donation form is user-friendly, branded, and ready for recurring gifts. Add a case for support and remove distractions—no external links or unnecessary fields.

Step 3: Focus on the Donor Experience

Donor retention strategies for small nonprofits is about relationships. It starts with the giving process and continues long after the first donation.

• Test your donation page. Make sure it works seamlessly on every device.
• Create automated follow-ups. Send thank-you emails, reminders for expiring cards, and updates about their impact.
• Welcome them with open arms. Develop a multi-email welcome series to introduce new recurring donors to your community. Share stories, invite them to events, and let them know they’re part of something bigger.

Step 4: Build Relationships That Last

Recurring donors aren’t just supporters; they’re champions for your cause. Treat them like the VIPs they are.

• Celebrate milestones. Send anniversary cards or handwritten notes.
• Engage them regularly. Offer dedicated newsletters, exclusive updates, and special event invitations.
• Ask for their input. Surveys can help you understand their motivations and improve their experience.

Step 5: Measure Success and Refine

What gets measured gets improved. Keep tabs on these metrics:

• Retention rate. Are donors sticking around year after year?
• Engagement. How are they interacting with your communications?
• Growth. Are new recurring donors joining consistently?

Ready to Take the Next Step?

Recurring giving isn’t just a strategy; it’s a game-changer. It’s about creating a community of loyal, passionate supporters who believe in your mission. And the best part? It’s entirely within your reach.

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Let’s make your recurring giving program a reality. Your mission deserves nothing less!

Planning a fundraiser can feel like a full-contact sport. There are countless moving pieces, all demanding your attention. And then there’s the lingering question: Will people actually show up?

The truth is, there’s no magic wand for ensuring a packed house at your next nonprofit event. But don’t worry—that doesn’t mean you’re out of options. With the right strategy, you can increase ticket sales and make your fundraiser the talk of the town (and maybe even the year).

Here are 10 tried-and-true tactics to help you craft a plan that works for your nonprofit and drives ticket sales like never before.

1. Offer a Variety of Ticket Types

Your supporters are as diverse as your cause, so why offer them only one ticket option? Different ticket types not only cater to varying budgets and preferences but also make your fundraiser accessible to a wider audience.

Consider these options:

• General Admission: Keep it simple and affordable.
• VIP Tickets: Early access, prime seating, or exclusive perks can attract higher donations.
• Early Bird Discounts: Create urgency and lock in attendees early.
• Group Tickets: Offer discounts for groups to encourage social attendance.
• Donation Tickets: Let attendees contribute beyond the basic ticket price.
• Raffle Tickets: Bundle these with event tickets or sell separately as an extra revenue stream. (Check the laws in your state regarding raffles!)

By giving attendees options, you increase the likelihood they’ll find a ticket that suits them—and boost your overall sales in the process.

2. Create a Stunning Online Event Page

Your event needs a digital home, and it needs to shine. Think of your event page as the virtual front door to your fundraiser. Make it impossible for people to look away.

Key elements to include:

• Event date, time, location, and ticket prices.
• A clear, bold “Buy Tickets” button.
• High-quality visuals that tell your story.
• Integration with your CRM to seamlessly capture attendee info.

A polished, easy-to-navigate event page signals professionalism and builds excitement, making it easier for attendees to commit.

3. Simplify the Ticket-Buying Process

Nothing kills excitement faster than a clunky checkout experience. If buying tickets feels like solving a Rubik’s Cube, your attendees might just give up.

Here’s how to keep things smooth:

• Offer secure, user-friendly payment options.
• Email digital tickets instantly.
• Use software to track and analyze sales, helping you refine your strategy in real time.

The easier it is to buy a ticket, the more likely people are to click that “Buy” button.

4. Leverage Digital Marketing

If your audience is online (hint: they are), your marketing should be too. Use digital channels to spread the word and make purchasing tickets a no-brainer.

• Website: Feature the event prominently on your homepage with a “Buy Tickets” button front and center.
• Email Campaigns: Segment your list and send tailored invitations.
• Social Media: Share updates, behind-the-scenes content, and testimonials to build excitement.

Meet your supporters where they already are—on their phones and laptops.

5. Go Old School to Stand Out

Don’t underestimate the power of offline marketing. In today’s digital world, a tangible flyer or a radio ad can be refreshingly unique.

• Distribute eye-catching flyers and posters around town.
• Pitch your event to local media outlets for extra coverage.
• Collaborate with a designer (hello, in-kind donation!) to create memorable event branding.

Sometimes, the best way to get noticed is to zig when everyone else zags.

6. Activate Your Network

Your board members, volunteers, and supporters are your secret weapon. They already believe in your mission—now ask them to help spread the word.

Encourage them to:

• Sell tickets to their friends, family, and colleagues.
• Share your event on social media.
• Leverage their own networks to expand your reach.

Consider adding a referral program with fun incentives like exclusive perks or recognition to motivate your network to go the extra mile.

7. Partner with Local Businesses

Team up with local businesses to amplify your reach. Restaurants, shops, and other nonprofits are excellent partners.

Offer them perks like event visibility or discounted tickets for their staff and customers in exchange for promoting your fundraiser. And don’t forget—local businesses may also be interested in sponsoring your event!

8. Build Buzz with Storytelling

Every great event needs a great story. Share compelling narratives about your cause to create emotional connections with potential attendees.

Use countdowns, teasers, and testimonials from past events to build anticipation. Show your supporters why this fundraiser is a can’t-miss opportunity to make a difference.

9. Engage Your Audience Before the Event

The relationship with your attendees starts long before they walk through the door. Keep them engaged with regular updates, behind-the-scenes content, and sneak peeks at what’s in store.

Excitement is contagious, so give your audience plenty to talk about—and share with their networks.

10. Tap into FOMO (Fear of Missing Out)

Scarcity and exclusivity can be powerful motivators. Emphasize limited availability or special perks for early ticket buyers to drive urgency.

Highlight unique aspects of your event that attendees won’t want to miss—like exclusive experiences, networking opportunities, or the chance to make a real impact.

With these 10 strategies in your toolkit, you’re well on your way to selling more tickets and hosting a fundraiser that your supporters will be talking about for years to come. Ready to get started? It’s time to put these tips into action and watch your event thrive.

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Let’s be real—finding new donors can feel like trying to get someone to swipe right on your nonprofit. It’s nerve-wracking. Will they like us? Will they commit? Or will they ghost us after one gift?

But here’s the thing: new donors are the lifeblood of your nonprofit. Without them, your donor base shrinks, and so does your impact. So, how do you bring new folks into your circle and—more importantly—keep them around for the long haul? It starts with building relationships, not transactions.

Here’s how to make it happen:

1. Make Your Current Supporters Your Hype Team

Your most passionate supporters—your donors, volunteers, board members—already love you. So why not turn them into your recruitment squad? Ask them to invite friends, family, and coworkers to get involved. A personal invitation from someone they trust is worth way more than a slick email campaign.

And hey, a little incentive never hurts. Maybe a free tote bag, a shoutout on social media, or a “bring-a-friend” night at a volunteer event. People love to feel like insiders.

2. Build Your Email List (And Actually Use It Well)

Email is gold—when done right. Start collecting emails at every opportunity: at events, on your website, via social media.

But here’s the kicker: don’t just send boring newsletters. Welcome new subscribers with a killer email series that tells them who you are, why your work matters, and how they can be part of the magic. Make them feel like VIPs.

3. Your Website Shouldn’t Be a Maze

If someone lands on your website and has to dig through three menus to find the “donate” button, you’re losing them. Make it stupidly easy to give.

Pro tips:
✅ Mobile-friendly is non-negotiable.
✅ Keep your donation form short and sweet.
✅ Use pop-ups (sparingly!) to offer free resources in exchange for an email.

4. Use Social Media to Tell Stories, Not Just Ask for Money

If your social media posts are just “Donate now!” on repeat, you’re doing it wrong. Instead, tell stories. Show impact. Engage.

Find out where your audience hangs out (TikTok? LinkedIn? Facebook?) and focus your energy there. And for the love of all things good, don’t post and disappear. Reply to comments. Reshare posts from supporters. Treat it like a conversation, not a megaphone.

5. Do Your Homework: Prospect Research 101

Not all donors are created equal. Some might love your cause but only be able to give $10. Others could write a check that makes your jaw drop. How do you tell the difference? Research.

Look at who’s giving to similar organizations. Check public donor lists. But most importantly, start with your own donors. Who’s been consistently giving over time? Who’s engaged beyond just writing a check? Those are the folks you want to cultivate into major donors.

6. Partner with Businesses Who Actually Care

Corporate giving isn’t just for the mega-nonprofits. Small and mid-sized businesses in your community are often looking for ways to give back, and they’re much more approachable than, say, Apple.

Start small. Ask for in-kind donations, event sponsorships, or matching gifts. And don’t be shy about reminding them that good PR is part of the deal. Businesses love to be seen supporting local causes—help them help you.

7. Team Up with Other Nonprofits

No, the nonprofit next door isn’t your competition. They’re your potential collaborator. If your missions align, why not join forces for a fundraising event, a community initiative, or a social media campaign?

Example: An animal shelter and a local environmental group could team up to promote sustainable pet care. Cross-promotion = double the audience.

8. Don’t Forget About Your “One-and-Done” Donors

Ever had someone donate once and then disappear? Don’t assume they’re gone forever. They may just need a nudge.

Reach out with something meaningful:

• A quick story about how their past donation made a difference
• An invite to an event or volunteer opportunity
• A personal thank-you message that isn’t just a form letter

Show them that they weren’t just a dollar sign to you.

9. Host Events That Don’t Scream “Fundraiser”

New donors don’t want to feel like they’re walking into a high-pressure sales pitch. Instead, invite them to a “getting-to-know-you” event. Think open house, community panel, or even a low-key coffee chat. The goal? Let them see your work in action and connect with the people behind it.

Bonus tip: Follow up personally. A “thanks for coming” email is great, but a real conversation is better. Reference something they said at the event to show you were actually listening.

10. Treat Your Volunteers Like Future Donors

Did you know nearly half of all donors start out as volunteers? That’s because people give their time first, and when they see the impact firsthand, they’re more likely to give financially, too.

Make your volunteers feel valued. Tell them how their work is making a difference. Then, when the time is right, invite them to deepen their impact with a donation.

11. Your Board Members Should Be Door Openers

Your board isn’t just there to approve budgets—they’re your best networkers. They have connections to potential donors, corporate partners, and other big players in your community.

Give them tools to spread the word—talking points, success stories, even a simple email template they can send to their networks. Make it easy for them to champion your cause.

12. Get Your Nonprofit in the News

Local media loves a good story. Pitch a feel-good feature about your work to the newspaper, radio station, or even a local blogger. Highlight real people—your beneficiaries, your volunteers, your impact.

Don’t overthink it. “Nonprofit does good” is always a headline people want to read.

Final Thoughts

Finding new donors isn’t just about casting a wide net—it’s about making real, human connections. When people feel like they’re part of something bigger, they don’t just donate once. They stick around.

So, start with relationships. Build trust. Show impact. The money will follow.

And if all else fails? Remember: ask, ask again, and then ask one more time (nicely). Because your mission is worth it.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

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Let’s talk about something deeply personal and incredibly powerful: memorial giving.

When someone loses a loved one, they often want to do something—anything—that feels meaningful in the face of grief. And for many, that means giving back. A well-structured memorial giving program allows people to honor their loved ones while supporting a cause they believe in. It’s a win-win—heartfelt philanthropy meets the vital needs of your nonprofit.

So, if your nonprofit hasn’t tapped into memorial giving yet, it’s time. Let’s walk through how to do it with heart, intention, and impact.

What Is Memorial Giving?

Memorial giving (sometimes called tribute giving) is when people make donations in honor of someone who has passed away. It can take different forms:

• One-time gifts made in memory of a loved one.
• Recurring donations—a lasting tribute that continues year after year.
• Legacy funds set up in someone’s name to support a cause they loved.
• Peer-to-peer fundraising where friends and family raise money collectively.
• Memorial events like charity walks, scholarship funds, or annual giving days dedicated to a lost loved one.

Nonprofits that do this well make it easy for grieving families to direct donations their way—and provide meaningful recognition in return.

Why Memorial Giving Matters

Memorial gifts are not just donations. They are acts of remembrance, love, and legacy. When done thoughtfully, they:

• Provide comfort to grieving families by giving them a way to channel their loss into impact.
• Build long-term donor relationships—many people who give in memory of a loved one become lifelong supporters.
• Create a deeper connection between donors and your cause. A tribute gift isn’t just another transaction—it’s a heartfelt act that strengthens donor loyalty.
• Encourage legacy giving. Someone who donates in memory of a loved one may eventually decide to leave a bequest or establish a named fund.

The potential here is enormous—but only if your nonprofit sets up the right framework.

How to Set Up a Memorial Giving Program That Works

1. Make It Easy to Give

Grieving families don’t have time to dig through your website looking for donation options. They need a simple, clear pathway.

• Create a dedicated memorial giving page. Include an easy-to-use donation form and instructions on how to set up tribute gifts.
• Offer suggested wording so families can include donation instructions in obituaries and memorial announcements. Example:

In lieu of flowers, donations may be made to [Nonprofit Name] in memory of [Loved One’s Name]. Visit [yourwebsite.org/memorialgiving] to donate.

• Make sure it’s mobile-friendly. When someone reads an obituary and clicks the link, your site should work seamlessly on their phone.

2. Recognize Memorial Gifts Thoughtfully

A standard donation receipt? Not enough. These gifts are deeply personal, and your acknowledgment should be, too.

• Send a personalized thank-you note. Mention the loved one by name and share how the gift will make a difference.
• Notify the family (if appropriate). Offer to send them a list of donors who gave in memory of their loved one.
• Consider permanent recognition. A memorial wall, digital tribute page, or named fund can offer long-lasting acknowledgment.

3. Offer Families a Personalized Giving Experience

Some donors may want to do more than just make a one-time gift. Give them options.

• Set up tribute funds. This allows families to create a legacy in their loved one’s name.
• Encourage peer-to-peer fundraising. Let friends and family set up personal fundraising pages to collect donations.
• Offer a way to give annually. Some people may want to make a memorial gift every year on their loved one’s birthday or anniversary.

4. Spread the Word (With Sensitivity!)

Memorial giving should feel personal, not like a marketing campaign. That said, you need to make sure people know it’s an option.

• Share stories. If a family is comfortable, highlight their loved one’s story on your website or in a newsletter.
• Include memorial giving in your annual appeal. Mention it as a meaningful way to give.
• Partner with local funeral homes. Some will include your nonprofit in their suggested charities for memorial gifts.

5. Build Relationships With Memorial Donors

These donors have given in an incredibly personal way—don’t let the relationship end with a tax receipt.

• Check in with the family later. A simple note on the anniversary of their loved one’s passing can mean a lot.
• Invite them to events. Whether it’s a remembrance gathering or just an annual donor appreciation event, keep them connected.
• Offer legacy giving opportunities. Many memorial donors are open to discussing long-term giving when the time is right.

Final Thoughts

Memorial giving isn’t just about fundraising—it’s about honoring lives, strengthening donor relationships, and offering a meaningful way for people to support your cause.

If you don’t have a structured tribute giving program yet, start small. Create a dedicated webpage, refine your acknowledgment process, and make sure families know this is an option. Over time, this will grow into a deeply impactful part of your nonprofit’s fundraising strategy.

And who knows? That one gift in memory of a loved one could be the start of a lifelong partnership with your nonprofit.

Need Help Setting Up a Memorial Giving Program?

If you’re wondering how to integrate memorial giving into your fundraising strategy, we’ve got you covered. Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

Let’s be honest: asking your nonprofit board leaders to fundraise can feel like pulling teeth. You’ve got the one board member who’s “not really a fundraiser,” the one who’s “just too busy,” and the one who flat-out avoids the conversation altogether. Sound familiar?

Here’s the truth—and it’s time we all faced it head-on: if your board isn’t involved in fundraising, you’re leaving money on the table. Worse, you’re missing an opportunity to transform your board into the engaged, invested powerhouse it’s meant to be.

So, how do you fix it? By setting clear, realistic fundraising expectations and building a culture of accountability that gets everyone on board (pun intended).

Why Fundraising Is Non-Negotiable for Your Board

Fundraising for nonprofits isn’t just about dollars; it’s about commitment. When your board steps up to fundraise, they’re sending a powerful message: We believe in this mission so much that we’re willing to do the work to make it thrive.

But here’s the kicker: if you don’t set expectations, your board members will assume one of two things:

1. Fundraising is optional.
2. Fundraising is someone else’s job.

Neither is true, and both will keep your nonprofit stuck in neutral. Let’s change that.

Step 1: Start With Realistic, Measurable Goals

Before you can hold your board accountable, you need to define what success looks like. This means setting clear, measurable fundraising goals that align with your organization’s needs and your board’s capacity.

Here’s a simple framework to get started:

• Individual Contributions: Each board member commits to giving a specific amount annually. (This doesn’t have to be the same for everyone—equity matters.)
• Participation in Fundraising Events: Expect attendance at events, and where appropriate, encourage board members to bring a guest or two.
• Engagement in Campaigns: Whether it’s making donor thank-you calls, hosting a small gathering, or promoting campaigns on social media, every board member can contribute in ways that suit their strengths.

Pro Tip: Make these expectations part of your board member agreement. If it’s in writing, it’s real.

Step 2: Onboard With Fundraising Front and Center

If you’re not talking about fundraising during your board recruitment and onboarding process, you’re setting yourself up for frustration later.

When you bring on new board members, be crystal clear about the role they’ll play in fundraising for nonprofits. Here are a few tips:

• Share Success Stories: Show them how past board fundraising efforts have impacted your organization.
• Provide Training: Not everyone is born knowing how to fundraise. Offer workshops or resources to help your board build confidence.
• Pair Them With a Mentor: A seasoned board member can guide new recruits and make fundraising feel less intimidating.

Step 3: Create Tools to Track and Celebrate Progress

Accountability doesn’t have to feel punitive. In fact, when done right, it can feel empowering. The key is to provide tools that track progress and celebrate wins.

• Use a Scorecard: Create a simple, transparent way to track each board member’s contributions—both financial and non-financial.
• Report Regularly: Share progress updates at every board meeting. Celebrate milestones, like reaching 75% of your annual fundraising goal.
• Recognize Effort: Publicly thank board members for their fundraising efforts. A little acknowledgment goes a long way.

Step 4: Build a Culture of Accountability (With a Side of Grace)

Accountability isn’t about wagging fingers or shaming anyone. It’s about creating a shared commitment to your mission and holding each other to a standard that makes your nonprofit stronger.

Here’s how to do it:

• Lead By Example: If you’re expecting your board to fundraise, you need to be in the trenches with them.
• Encourage Peer Accountability: Pair board members into fundraising teams. It’s a lot harder to dodge your responsibilities when your teammate is counting on you.
• Offer Grace: Life happens. If a board member can’t meet their fundraising goal this year, work with them to find other ways they can contribute.

The Big Picture: Fundraising as a Team Sport

Fundraising for nonprofits is not a solo act—it’s a team sport. When your board understands their role, feels supported, and is held accountable, they’ll step up in ways that will surprise and delight you.

Setting expectations isn’t about making fundraising a chore. It’s about showing your board the joy and fulfillment that comes from investing in your mission and watching it flourish.

Are you ready to build a culture of accountability and turn your board into fundraising rockstars? Sign up for my nonprofit course, How To Get Your Nonprofit Board To Fundraise, and learn how to empower your board to embrace fundraising with confidence.

Why Your Nonprofit Needs a Give-and-Get Policy to Thrive

Running a nonprofit without a give-and-get policy is like hosting a potluck where no one brings a dish. Sure, people show up, but the table looks a little... empty. A thriving nonprofit needs a well-fed table of resources, and your board members are in the best position to bring those “dishes” to the party.

Let’s talk about what a give-and-get policy is, why it’s non-negotiable for nonprofit success, and how you can implement one without alienating your board (spoiler: it’s easier than you think).

What Is a Give-and-Get Policy?

A give-and-get policy is a structured expectation that every board member contributes to the financial health of your organization. It boils down to this:

1. Give: Board members personally donate to the organization.
2. Get: Board members secure donations from others, whether through sponsorships, event ticket sales, or plain ol’ fundraising magic.

This policy ensures that every board member has skin in the game, aligning their actions with your mission in a tangible way.

Why Is a Give-and-Get Policy Crucial?

Here’s the hard truth: A board that doesn’t prioritize fundraising is like a car stuck in neutral. It’s working hard but not going anywhere. A give-and-get policy shifts the focus, creating momentum and driving your mission forward.

1. It Sets the Tone for a Culture of Giving.

When board members personally invest in your cause, they send a powerful message: We believe in this mission. This inspires staff, donors, and other stakeholders to do the same.

2. It Levels the Playing Field.

Let’s face it—fundraising can feel intimidating. A give-and-get policy provides clear expectations and practical tools to help everyone contribute in ways that play to their strengths.

3. It Attracts Mission-Aligned Board Members.

When your board has a clear give-and-get policy, you naturally attract members who are ready to roll up their sleeves and make a difference. It’s a self-fulfilling prophecy: motivated people do great things.

How to Implement a Give-and-Get Policy Without Losing Your Board

You might be thinking, Won’t this scare people off? Not if you roll it out the right way. Here’s how:

1. Be Clear About Expectations From Day One.

Discuss the give-and-get policy during the recruitment process. Explain why it’s important and how it helps the organization achieve its mission.

2. Offer Flexibility.

Not every board member has deep pockets, and that’s okay. The “get” part of the policy ensures that everyone can contribute meaningfully, whether by securing sponsorships, organizing fundraisers, or tapping into their networks.

3. Provide Training and Support.

Fundraising is a skill, and not everyone comes to the table with experience. Equip your board with the tools they need to succeed, like templates, scripts, and guidance from your development team.

4. Celebrate Contributions.

Acknowledge and celebrate every effort, big or small. Public recognition and gratitude go a long way in reinforcing a culture of giving.

Real Talk: What Happens Without a Give-and-Get Policy

Without a give-and-get policy, nonprofits risk:

• Financial Instability: If your board isn’t contributing, who is?
• Burnout Among Staff: When fundraising falls solely on staff, it leads to exhaustion and high turnover.
• Lost Opportunities: Without sufficient funds, programs stagnate, and your mission suffers.

Ready to Get Started?

A give-and-get policy isn’t about squeezing money out of your board—it’s about empowering them to be true champions of your mission. It aligns their passion with your purpose and sets your nonprofit up for long-term success. You've got this!

If you’re ready to transform your board into a fundraising dream team and learn even more about Give AND Get Policies, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.