Fundraising

Let’s talk about one of the least glamorous but most powerful tools in your nonprofit development plan toolbox: GuideStar.

I know. The name alone sounds like something out of a 2002 GPS system. But don’t let that fool you—GuideStar is the gold standard when it comes to nonprofit visibility and credibility.

So, if your profile is outdated, half-finished, or (gasp) you haven’t claimed it at all, let me explain why that’s costing you real money, real opportunities, and real trust.

What Is GuideStar, Anyway?

GuideStar (now part of Candid) is a massive database of every IRS-recognized nonprofit in the United States. It’s where funders, donors, grantmakers, and government agencies go when they want to learn more about your organization before making decisions.

In other words: it’s your nonprofit’s digital résumé. And if you’re applying for grants or trying to build donor trust, it better be polished.

Why You Need to Be Listed—and Updated

1. Funders Are Already Looking

Before a funder even visits your website, they’re likely pulling your GuideStar profile. Foundations and corporate grantmakers use it to:

• Confirm your 501(c)(3) status
• Check financial info (like your 990s)
• Review your mission and programs
• See who’s running the show

If your profile is incomplete, it makes you look disorganized. And that’s a hard first impression to undo.

2. Your GuideStar Profile Powers Other Donation Platforms

GuideStar isn’t just its own thing—it’s the backbone of many other platforms that support donations and donor-advised funds. It fuels donor-facing tools like:

• Network for Good
• JustGiving
• Fidelity Charitable
• Schwab Charitable
• Facebook Fundraisers (yes, those birthday fundraisers too)

So when you update GuideStar, you’re actually updating your info across multiple giving platforms at once. Talk about a time-saver.

3. You Can Earn a Transparency Seal

GuideStar offers transparency seals (Bronze, Silver, Gold, and Platinum) based on how much information you share. These little digital badges do big things:

• They make you stand out in search results.
• They show you’re serious about accountability.
• Some funders require a minimum seal level just to apply for grants.

The higher the seal, the more you’re communicating: “We’ve got nothing to hide—and a lot to be proud of.”

4. It’s 100% Free

Yes, free. Claiming and updating your profile costs nothing but a bit of time. You don’t need to pay for the bells and whistles—just getting your profile to Bronze or Silver can already boost your credibility and search visibility.

How to Get Started

1. Visit www.guidestar.org
2. Search for your organization and claim your profile.
3. Fill in the Basics: Mission, programs, leadership team, 990s, and contact info.
4. Level Up Your Seal: Add metrics, board info, and DEI policies to unlock higher transparency levels.
5. Update Annually: Make it a habit—set a calendar reminder and treat it like an annual checkup.

Final Word: Don’t Sleep on This

You can have the best programs, the most passionate staff, and the cutest therapy dogs in your newsletter photos—but if you’re invisible on GuideStar (or look like a ghost town), you're losing opportunities before they even reach your inbox.

So take 30 minutes this week. Claim your profile. Update your info. Show the world—and your future funders—that you’re the real deal.

Because you are.

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Does this sound familiar? Your team bends over backward to bring new donors through the door. You host events. You post. You email. You charm. And then... crickets. A bunch of those first-time donors disappear without a trace.

If you’ve ever felt like you’re on a never-ending hamster wheel of donor acquisition, you’re not alone. But here’s the good news: some nonprofits have figured out how to stop chasing and start keeping. They’re not hunting down new donors every five minutes. Instead, they’re doubling down on loyalty. And guess what? It’s working.

Let’s talk about three surprisingly simple strategies you can put to work right now—no smoke, no mirrors, no magic wand required.

1. Make Giving So Easy It Feels Like Breathing

(Surprising? Only because we forget that convenience drives nearly everything else in our lives.)

Let’s get real for a second. You buy your latte on an app before you even leave the house. You tap your phone to pay for groceries. But when it’s time to make a donation? Suddenly we’re asking folks to fill out a form longer than a tax return.

Why are we making giving harder than it needs to be?

Here’s what the data says: nearly a quarter of donors prefer to give via things like PayPal, Venmo, or Apple Pay. But only 3% of nonprofits prioritize offering those options. That’s not just a gap—that’s a canyon.

Every step you remove from the donation process increases the chances a donor will actually complete their gift. Think of it like online shopping—the fewer clicks, the better.

Bonus tip: Offer monthly giving right at checkout. It’s simple, it’s intuitive, and it builds long-term donor loyalty on autopilot.

Bottom line: Your donors live in a frictionless world. If giving to you feels like work, they’ll move on. Make it easy, and they’ll stick around.

2. Ask What They Want. Then Actually Listen.

(Surprising? Only because we treat donor surveys like New Year’s resolutions—great in theory, but rarely done.)

Imagine buying your best friend a birthday gift without having any idea what they like. No hints. No list. Just vibes.

That’s how too many nonprofits approach their donor relationships.

Only 14% of organizations regularly survey their supporters. And yet, one of the top reasons donors stop giving? They don’t feel heard. Ouch. (For more cool and interesting facts about Nonprofit Fundraising Statistics check out this great blog post by Double The Donation here: https://doublethedonation.com/nonprofit-fundraising-statistics/)

Let’s flip that script. Send a quick survey after a donation. Add a one-question poll to your next email. Ask: “What inspired your gift today?” Then—stay with me here—use what they tell you. That feedback is pure gold.

Bottom line: Listening is your superpower. Ask. Respond. Reflect. Build trust. That’s the stuff of real relationships—and real relationships keep donors coming back.

3. Reconnect With Donors Who’ve Drifted Away

(Surprising? Only because we act like lapsed donors are ghosts. Spoiler alert: they’re not.)

You know that friend you’ve been meaning to text for ages? The one you really do care about, even though it’s been a while?

Your nonprofit has those friends, too. They’re not gone. They’re just waiting for a good reason to come back.

We spend so much time and money finding new donors, and almost none on re-engaging the ones who already said yes. But did you know it can cost five times less to re-engage a former donor than to find a new one?

Start small. Use your CRM to find folks who gave a year ago but haven’t been back. Send a warm, personalized message. Remind them why they gave. Tell them what their support made possible. Make it about them, not just your next campaign.

Bottom line: Past donors aren’t lost—they’re just waiting to be remembered. A heartfelt, thoughtful message might be all it takes to bring them home.

Let’s Wrap This Up (with a Bow of Authenticity)

Keeping donors isn’t some complex algebra equation. It’s not about shiny tech or the perfect email subject line. It’s about building real, human relationships.

You know how to be a good friend. You show up. You make things easy. You listen. You remind people they matter.

Do the same with your donors.

Make giving simple. Ask thoughtful questions. Respond with heart. Stay in touch—even when it feels like they’ve drifted. Because when you treat donors like real people (spoiler: they are), they don’t just stick around. They become champions for your cause.

And that? That’s how you build a thriving, generous community—one loyal donor at a time.

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Let’s be honest. A fundraising event without sponsors is like a cake without frosting—technically edible, but why would you want to? Sponsors bring the frosting, the sprinkles, and sometimes even the fancy little gold candles.

If you're in the nonprofit leadership space and you’re planning an event, corporate sponsors aren’t just nice to have—they’re essential. They bring in dollars, expand your reach, and lend credibility. But this isn’t a one-and-done transaction. This is relationship-building, people! You’re looking to create partnerships, not just snag checks.

Let’s talk about how to do that—with grace, with clarity, and without losing your mind.

So, What Exactly Does a Sponsor Do?

Think of a sponsor as that generous friend who shows up to your party with three bottles of wine, helps set the table, and tells everyone how fabulous you are. Sponsors provide financial or in-kind support—money, auction items, maybe a spread from the local bakery—and in return, they get recognition, visibility, and all the warm fuzzies of supporting a cause that matters.

For them, it’s not just altruism—it’s smart business. They want to build their brand, align with community values, and yes, maybe even reach some new customers along the way.

Why Sponsors Matter (Like, a Lot)

Let’s break it down. Here’s why sponsorships are the secret sauce to nonprofit events:

• Cold, hard cash: They help you pay for the venue, food, printing, signage, and maybe even that live band you’ve been dreaming of.
• Built-in audience: They introduce you to their networks. You get to crash their party in the best way.
• Credibility boost: People take you more seriously when they see a trusted brand standing with you.
• New tools and connections: Their Rolodex (yes, that’s a throwback) becomes yours.
• Feel-good ripple effects: Their involvement enriches your community. Period.
• Long-term love: A well-nurtured sponsor might just become your ride-or-die for the next event—and the one after that.

Finding the Right Sponsors (Without Selling Your Soul)

You don’t need to chase every business in town. You need the right ones. Here’s where to start:

• Check your guest list from past events. Someone’s cousin might run a business that’s dying to support you.
• Google is your friend. Research companies whose missions align with yours. You’re looking for a values match, not just a logo.
• Tap your network. Board members, volunteers, that donor who knows everyone—ask around.
• Scour your donor database. You may have hidden gems in there who own businesses and love what you do.
• Go local. Look at community-minded businesses in your own backyard. They’re often the most loyal.
• Talk to your vendors. Your caterer or printer might be thrilled to be a sponsor and already know your vibe.

Now Let’s Talk About The Ask

Cue the sweaty palms, right? Don’t worry. You’ve got this. Here’s how to approach sponsorship with confidence and class.

1. Build a killer sponsorship packet

This is your pitch deck, your calling card, your love letter. It should include:

• A short, powerful summary of your mission and event goals
• Who your audience is and why it matters
• What sponsors get in return (visibility, leads, hugs)
• Sponsorship levels or custom opportunities
• Your contact info and next steps

Pro tip: Make it look good. Canva is your bestie.

2. Make it personal

Don’t just mass-email your sponsor packet into the void. Reach out directly. Send a warm, personalized note. Reference why you thought of them. If you’ve met before, remind them where. Show them you’ve done your homework.

3. Keep the communication flowing

Once they say yes (yay!), don’t ghost them. Update them. Thank them. Ask for their logo. Tell them what to expect at the event. Post-event, send results and a heartfelt thank-you.

Making Your Sponsors Fall in Love with You (and Come Back Again)

Want to turn a one-time sponsor into a forever partner? Here’s how:

• Deliver on what you promised. This isn’t optional. If you offered stage time, give them the mic. If you promised their logo on a banner, it better be there.
• Show them the love. Thank them in person, in writing, online, and in your printed program.
• Make it fun. Give them unique experiences—VIP access, speaking opportunities, fun photo ops, or post-event shout-outs.
• Keep them in the loop. Let them know how the event went. Share impact stories. Make them feel like insiders.
• Ask for feedback. Not only does this make them feel valued, but it also gives you gold for your next sponsorship strategy.

Sweetening the Deal: What to Offer Sponsors

Don’t just slap their logo on a flyer and call it a day. Offer things that matter. Here are some ideas:

1. Branded giveaways
2. Shout-outs on social media and your website
3. Meet & greets or exclusive access
4. Custom activations at the event (a photo booth, anyone?)
5. Warm leads or data about attendees (where appropriate)
6. Post-event coverage and sponsor highlights
7. Opportunities to match donations or double impact

The Bottom Line

Sponsors aren’t just ATM machines. They’re partners. They want to be part of something meaningful. Your job? Show them the heart of your mission, make their involvement easy and joyful, and follow through with integrity and flair.

Nail this, and you’ll not only raise more money—you’ll build relationships that fuel your mission long after the last folding chair is stacked.

Want some ready-to-go sponsorship templates and email scripts that actually sound like a human wrote them? Our Success For Nonprofits Etsy Store has you covered: https://www.etsy.com/shop/SuccessForNonprofits

Let’s go get those sponsors. You’ve got this.

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You’ve done the work. The social media posts. The emails. The perfectly worded text messages. You’ve even wrangled your board to share the link (miracles happen). And then—finally!—your donor clicks that glorious “Donate Now” button.

Now what?

If your donation page is clunky, cluttered, or confusing, here’s what happens: they bounce. They ghost you. They vanish into the internet ether. And just like that, your potential donor becomes a cautionary tale.

Here’s the truth: the hardest part is getting folks to your donation page. Once they’re there, it should feel like a red carpet moment. Easy. Inviting. Painless. Even joyful.

But not all donation pages are created equal. Some look like a Mad Libs form from 2003. Others? They sing. They inspire. They convert.

If you’re ready to spruce things up this spring (because yes, spring cleaning applies to fundraising, too), I’ve got six simple but powerful fundraising strategies for seasoned and new nonprofits to help you turn your donation page into a fundraising powerhouse.

1. Add Suggested Giving Amounts (Because Most People Are Just Guessing)

Let’s be honest: most donors have no clue what amount will make a meaningful impact. That’s where you come in.

Suggested giving levels act like a friendly nudge: “Hey, this is what other awesome humans like you are giving!”

Pro tip: Use your average donation size as a guide. Then offer three options: a starting point, your average gift, and a stretch amount. Make it concrete. “$50 = one week of groceries for a family of four” is much more compelling than “$50.”

Help your donor see the impact. And don’t be afraid to dream bigger—sometimes just listing $100 inspires someone to say, “Sure, I can do that.”

2. Cut the Clutter (Seriously, Marie Kondo That Thing)

You don’t need sparkles. Or pop-ups. Or a photo gallery of last year’s pancake breakfast.

Your donation page has one job: to make giving easy.

Strip it down. Clean it up. Focus the eye on the action:

• One inspiring photo, tops.
• No pop-ups.
• Minimal form fields. (Yes, we love to know how people heard about us, but it’s not more important than closing the gift.)

Think clean, mobile-friendly, and clearly branded. A donation page should feel like the rest of your site—not a detour to the DMV.

3. Accept More Than Just Cash (Yes, Really)

We’ve been living in a Venmo world, and your donation page needs to catch up.

The average cash gift on a form is $128. Not bad. But a stock donation? Around $8,000. A DAF gift? $12,000.

Here’s what this means: If your page only takes credit cards, you’re leaving serious money on the table.

Invest in tools that allow donors to give stock, crypto, or recommend DAF grants. These high-capacity donors want to give big—and they love the tax perks. Make it seamless and they’ll make it generous.

4. Make Recurring Giving a No-Brainer

You want to build stability. Predictability. A revenue stream you can count on even when your gala gets rained out or your appeal email lands in spam. (Hey, it happens.)

Recurring giving is your BFF.

Here’s how to make it irresistible:

• Let donors check a box to “make this monthly.” Easy peasy.
• Show side-by-side comparisons: $25 one-time vs. $10/month recurring.
• After a one-time donation, ask: “Want to make this monthly?” It’s like asking, “Would you like fries with that?”—but for impact.

Bonus points if donors can easily manage their recurring gift on their own with emailing you and waiting a week.

5. Promote Matching Gifts (Because Two is Better Than One)‍

If I told you a donor could double their impact with zero extra effort, would you shout it from the rooftops? You should.

Corporate matching gifts are free money—but only if your donors know they exist.

Add a searchable matching gift database right on your donation page. Let folks look up their employer and see if their donation qualifies. Remind them during the gift, after the gift, and even in your thank-you email.

One in three donors say they’ll give more if a match is available. Let’s give them a reason to say yes.

6. Make It Mobile Friendly (Because That's Where Donors Are)

More than half of all nonprofit website traffic is coming from mobile devices. If your donation page isn’t mobile-optimized, you’re basically hanging a “Closed” sign on your virtual front door.

Fix it. Yesterday.

That means:

• Big, tappable buttons
• Limited scrolling
• Drop-downs and multiple choice options instead of free-form fields
• Fast load times (because no one waits anymore)

Also consider adding a QR code to your direct mail or event signage that takes people right to your donation form. Instant access = instant action.

7. Say Thank You—Like You Really Mean It

I know what you’re thinking: This isn’t about the donation page itself!

Ah, but it is.

Because the donor journey doesn’t end when someone clicks “Submit.” That confirmation screen? That email receipt? Those are golden opportunities to cement a relationship—and tee up the next gift.

Here’s how to make your gratitude count:

• Customize your confirmation page. Include a short thank-you video from your ED, a powerful image, or a quick impact stat that makes them feel like a hero.
• Ditch the robotic receipt. Use warm, authentic language in your confirmation email—something that sounds like it was written by a human who actually cares. Because, well, it was, right?
• Add next steps. Invite them to follow you on social media, sign up for your newsletter, or share their gift with friends (hello, peer-to-peer opportunity!).
• Personalize when you can. A first-time $10 donor deserves the same love and appreciation as your major donor—just in a way that fits. Gratitude is scalable, folks.

A thank-you that feels sincere is more than just manners. It’s strategy.

Because donors who feel seen? They come back.

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The Bottom Line

Your donation page is not just a form. It’s a welcome mat. A trust-builder. A closer.

So go ahead. Trim the fluff. Boost the features. Make it easy, warm, and reflective of the amazing work you do.

Because when your donation page works harder, you can focus on what really matters: changing the world.

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For more fundraising strategies for new nonprofits, check out our resources!

Let me paint a picture for you: Imagine a steady stream of donations coming into your nonprofit every month. No more scrambling to meet quarterly goals, no more sleepless nights worrying about cash flow. That’s the magic of recurring giving. But starting a program can feel overwhelming, right? Don’t worry—we’ve got you covered.

This guide will help you plan, launch, and manage your recurring giving program. It's not about reinventing the wheel; it’s about building a program that fits your nonprofit’s unique personality and community.

Step 1: Dream Big and Set Goals

Start by asking yourself: What do I want to achieve with this program? Sure, you want financial sustainability, but what else? Perhaps you want to build a tight-knit donor community or create deeper engagement.

• Choose a name for your recurring donor group. Think of something that reflects your mission. Maybe it’s “Friends of YOUR NONPROFIT NAME GOES HERE" or “Kid's Heroes.” Make it personal and meaningful.
• Set a target. How many recurring donors are you aiming for? Dream big but stay realistic.
• Craft your message. Why should someone become a recurring donor? Highlight the impact their support will have. For example: “Your $25 a month provides meals for 10 families in need.”

Step 2: Plan the Launch

Timing is everything. Pick a launch date that aligns with your fundraising calendar and gives you enough runway to prepare.

• Segment your audience. Tailor your message for current donors, lapsed donors, and new prospects.
• Use multiple channels. Think email, direct mail, social media, and even phone calls. Each channel should echo the same message but be tailored to its audience.
• Optimize your website. Make sure your donation form is user-friendly, branded, and ready for recurring gifts. Add a case for support and remove distractions—no external links or unnecessary fields.

Step 3: Focus on the Donor Experience

Donor retention strategies for small nonprofits is about relationships. It starts with the giving process and continues long after the first donation.

• Test your donation page. Make sure it works seamlessly on every device.
• Create automated follow-ups. Send thank-you emails, reminders for expiring cards, and updates about their impact.
• Welcome them with open arms. Develop a multi-email welcome series to introduce new recurring donors to your community. Share stories, invite them to events, and let them know they’re part of something bigger.

Step 4: Build Relationships That Last

Recurring donors aren’t just supporters; they’re champions for your cause. Treat them like the VIPs they are.

• Celebrate milestones. Send anniversary cards or handwritten notes.
• Engage them regularly. Offer dedicated newsletters, exclusive updates, and special event invitations.
• Ask for their input. Surveys can help you understand their motivations and improve their experience.

Step 5: Measure Success and Refine

What gets measured gets improved. Keep tabs on these metrics:

• Retention rate. Are donors sticking around year after year?
• Engagement. How are they interacting with your communications?
• Growth. Are new recurring donors joining consistently?

Ready to Take the Next Step?

Recurring giving isn’t just a strategy; it’s a game-changer. It’s about creating a community of loyal, passionate supporters who believe in your mission. And the best part? It’s entirely within your reach.

Turn your vision into reality with our Success For Nonprofits Etsy Shop! Our resourse marketplace for nonprofits is packed with the tools, templates, and actionable items you need to build and grow a thriving monthly giving program. From step-by-step guides to donor engagement, grant writing workbooks for nonprofits, and fundraising strategies for new nonprofits, we’ve got everything you need to make recurring giving a cornerstone of your nonprofit’s success.

Let’s make your recurring giving program a reality. Your mission deserves nothing less!

Planning a fundraiser can feel like a full-contact sport. There are countless moving pieces, all demanding your attention. And then there’s the lingering question: Will people actually show up?

The truth is, there’s no magic wand for ensuring a packed house at your next nonprofit event. But don’t worry—that doesn’t mean you’re out of options. With the right strategy, you can increase ticket sales and make your fundraiser the talk of the town (and maybe even the year).

Here are 10 tried-and-true tactics to help you craft a plan that works for your nonprofit and drives ticket sales like never before.

1. Offer a Variety of Ticket Types

Your supporters are as diverse as your cause, so why offer them only one ticket option? Different ticket types not only cater to varying budgets and preferences but also make your fundraiser accessible to a wider audience.

Consider these options:

• General Admission: Keep it simple and affordable.
• VIP Tickets: Early access, prime seating, or exclusive perks can attract higher donations.
• Early Bird Discounts: Create urgency and lock in attendees early.
• Group Tickets: Offer discounts for groups to encourage social attendance.
• Donation Tickets: Let attendees contribute beyond the basic ticket price.
• Raffle Tickets: Bundle these with event tickets or sell separately as an extra revenue stream. (Check the laws in your state regarding raffles!)

By giving attendees options, you increase the likelihood they’ll find a ticket that suits them—and boost your overall sales in the process.

2. Create a Stunning Online Event Page

Your event needs a digital home, and it needs to shine. Think of your event page as the virtual front door to your fundraiser. Make it impossible for people to look away.

Key elements to include:

• Event date, time, location, and ticket prices.
• A clear, bold “Buy Tickets” button.
• High-quality visuals that tell your story.
• Integration with your CRM to seamlessly capture attendee info.

A polished, easy-to-navigate event page signals professionalism and builds excitement, making it easier for attendees to commit.

3. Simplify the Ticket-Buying Process

Nothing kills excitement faster than a clunky checkout experience. If buying tickets feels like solving a Rubik’s Cube, your attendees might just give up.

Here’s how to keep things smooth:

• Offer secure, user-friendly payment options.
• Email digital tickets instantly.
• Use software to track and analyze sales, helping you refine your strategy in real time.

The easier it is to buy a ticket, the more likely people are to click that “Buy” button.

4. Leverage Digital Marketing

If your audience is online (hint: they are), your marketing should be too. Use digital channels to spread the word and make purchasing tickets a no-brainer.

• Website: Feature the event prominently on your homepage with a “Buy Tickets” button front and center.
• Email Campaigns: Segment your list and send tailored invitations.
• Social Media: Share updates, behind-the-scenes content, and testimonials to build excitement.

Meet your supporters where they already are—on their phones and laptops.

5. Go Old School to Stand Out

Don’t underestimate the power of offline marketing. In today’s digital world, a tangible flyer or a radio ad can be refreshingly unique.

• Distribute eye-catching flyers and posters around town.
• Pitch your event to local media outlets for extra coverage.
• Collaborate with a designer (hello, in-kind donation!) to create memorable event branding.

Sometimes, the best way to get noticed is to zig when everyone else zags.

6. Activate Your Network

Your board members, volunteers, and supporters are your secret weapon. They already believe in your mission—now ask them to help spread the word.

Encourage them to:

• Sell tickets to their friends, family, and colleagues.
• Share your event on social media.
• Leverage their own networks to expand your reach.

Consider adding a referral program with fun incentives like exclusive perks or recognition to motivate your network to go the extra mile.

7. Partner with Local Businesses

Team up with local businesses to amplify your reach. Restaurants, shops, and other nonprofits are excellent partners.

Offer them perks like event visibility or discounted tickets for their staff and customers in exchange for promoting your fundraiser. And don’t forget—local businesses may also be interested in sponsoring your event!

8. Build Buzz with Storytelling

Every great event needs a great story. Share compelling narratives about your cause to create emotional connections with potential attendees.

Use countdowns, teasers, and testimonials from past events to build anticipation. Show your supporters why this fundraiser is a can’t-miss opportunity to make a difference.

9. Engage Your Audience Before the Event

The relationship with your attendees starts long before they walk through the door. Keep them engaged with regular updates, behind-the-scenes content, and sneak peeks at what’s in store.

Excitement is contagious, so give your audience plenty to talk about—and share with their networks.

10. Tap into FOMO (Fear of Missing Out)

Scarcity and exclusivity can be powerful motivators. Emphasize limited availability or special perks for early ticket buyers to drive urgency.

Highlight unique aspects of your event that attendees won’t want to miss—like exclusive experiences, networking opportunities, or the chance to make a real impact.

With these 10 strategies in your toolkit, you’re well on your way to selling more tickets and hosting a fundraiser that your supporters will be talking about for years to come. Ready to get started? It’s time to put these tips into action and watch your event thrive.

Want More Nonprofit Tips, Tricks, and Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

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Let’s be real—finding new donors can feel like trying to get someone to swipe right on your nonprofit. It’s nerve-wracking. Will they like us? Will they commit? Or will they ghost us after one gift?

But here’s the thing: new donors are the lifeblood of your nonprofit. Without them, your donor base shrinks, and so does your impact. So, how do you bring new folks into your circle and—more importantly—keep them around for the long haul? It starts with building relationships, not transactions.

Here’s how to make it happen:

1. Make Your Current Supporters Your Hype Team

Your most passionate supporters—your donors, volunteers, board members—already love you. So why not turn them into your recruitment squad? Ask them to invite friends, family, and coworkers to get involved. A personal invitation from someone they trust is worth way more than a slick email campaign.

And hey, a little incentive never hurts. Maybe a free tote bag, a shoutout on social media, or a “bring-a-friend” night at a volunteer event. People love to feel like insiders.

2. Build Your Email List (And Actually Use It Well)

Email is gold—when done right. Start collecting emails at every opportunity: at events, on your website, via social media.

But here’s the kicker: don’t just send boring newsletters. Welcome new subscribers with a killer email series that tells them who you are, why your work matters, and how they can be part of the magic. Make them feel like VIPs.

3. Your Website Shouldn’t Be a Maze

If someone lands on your website and has to dig through three menus to find the “donate” button, you’re losing them. Make it stupidly easy to give.

Pro tips:
✅ Mobile-friendly is non-negotiable.
✅ Keep your donation form short and sweet.
✅ Use pop-ups (sparingly!) to offer free resources in exchange for an email.

4. Use Social Media to Tell Stories, Not Just Ask for Money

If your social media posts are just “Donate now!” on repeat, you’re doing it wrong. Instead, tell stories. Show impact. Engage.

Find out where your audience hangs out (TikTok? LinkedIn? Facebook?) and focus your energy there. And for the love of all things good, don’t post and disappear. Reply to comments. Reshare posts from supporters. Treat it like a conversation, not a megaphone.

5. Do Your Homework: Prospect Research 101

Not all donors are created equal. Some might love your cause but only be able to give $10. Others could write a check that makes your jaw drop. How do you tell the difference? Research.

Look at who’s giving to similar organizations. Check public donor lists. But most importantly, start with your own donors. Who’s been consistently giving over time? Who’s engaged beyond just writing a check? Those are the folks you want to cultivate into major donors.

6. Partner with Businesses Who Actually Care

Corporate giving isn’t just for the mega-nonprofits. Small and mid-sized businesses in your community are often looking for ways to give back, and they’re much more approachable than, say, Apple.

Start small. Ask for in-kind donations, event sponsorships, or matching gifts. And don’t be shy about reminding them that good PR is part of the deal. Businesses love to be seen supporting local causes—help them help you.

7. Team Up with Other Nonprofits

No, the nonprofit next door isn’t your competition. They’re your potential collaborator. If your missions align, why not join forces for a fundraising event, a community initiative, or a social media campaign?

Example: An animal shelter and a local environmental group could team up to promote sustainable pet care. Cross-promotion = double the audience.

8. Don’t Forget About Your “One-and-Done” Donors

Ever had someone donate once and then disappear? Don’t assume they’re gone forever. They may just need a nudge.

Reach out with something meaningful:

• A quick story about how their past donation made a difference
• An invite to an event or volunteer opportunity
• A personal thank-you message that isn’t just a form letter

Show them that they weren’t just a dollar sign to you.

9. Host Events That Don’t Scream “Fundraiser”

New donors don’t want to feel like they’re walking into a high-pressure sales pitch. Instead, invite them to a “getting-to-know-you” event. Think open house, community panel, or even a low-key coffee chat. The goal? Let them see your work in action and connect with the people behind it.

Bonus tip: Follow up personally. A “thanks for coming” email is great, but a real conversation is better. Reference something they said at the event to show you were actually listening.

10. Treat Your Volunteers Like Future Donors

Did you know nearly half of all donors start out as volunteers? That’s because people give their time first, and when they see the impact firsthand, they’re more likely to give financially, too.

Make your volunteers feel valued. Tell them how their work is making a difference. Then, when the time is right, invite them to deepen their impact with a donation.

11. Your Board Members Should Be Door Openers

Your board isn’t just there to approve budgets—they’re your best networkers. They have connections to potential donors, corporate partners, and other big players in your community.

Give them tools to spread the word—talking points, success stories, even a simple email template they can send to their networks. Make it easy for them to champion your cause.

12. Get Your Nonprofit in the News

Local media loves a good story. Pitch a feel-good feature about your work to the newspaper, radio station, or even a local blogger. Highlight real people—your beneficiaries, your volunteers, your impact.

Don’t overthink it. “Nonprofit does good” is always a headline people want to read.

Final Thoughts

Finding new donors isn’t just about casting a wide net—it’s about making real, human connections. When people feel like they’re part of something bigger, they don’t just donate once. They stick around.

So, start with relationships. Build trust. Show impact. The money will follow.

And if all else fails? Remember: ask, ask again, and then ask one more time (nicely). Because your mission is worth it.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

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Let’s be honest: asking your nonprofit board leaders to fundraise can feel like pulling teeth. You’ve got the one board member who’s “not really a fundraiser,” the one who’s “just too busy,” and the one who flat-out avoids the conversation altogether. Sound familiar?

Here’s the truth—and it’s time we all faced it head-on: if your board isn’t involved in fundraising, you’re leaving money on the table. Worse, you’re missing an opportunity to transform your board into the engaged, invested powerhouse it’s meant to be.

So, how do you fix it? By setting clear, realistic fundraising expectations and building a culture of accountability that gets everyone on board (pun intended).

Why Fundraising Is Non-Negotiable for Your Board

Fundraising for nonprofits isn’t just about dollars; it’s about commitment. When your board steps up to fundraise, they’re sending a powerful message: We believe in this mission so much that we’re willing to do the work to make it thrive.

But here’s the kicker: if you don’t set expectations, your board members will assume one of two things:

1. Fundraising is optional.
2. Fundraising is someone else’s job.

Neither is true, and both will keep your nonprofit stuck in neutral. Let’s change that.

Step 1: Start With Realistic, Measurable Goals

Before you can hold your board accountable, you need to define what success looks like. This means setting clear, measurable fundraising goals that align with your organization’s needs and your board’s capacity.

Here’s a simple framework to get started:

• Individual Contributions: Each board member commits to giving a specific amount annually. (This doesn’t have to be the same for everyone—equity matters.)
• Participation in Fundraising Events: Expect attendance at events, and where appropriate, encourage board members to bring a guest or two.
• Engagement in Campaigns: Whether it’s making donor thank-you calls, hosting a small gathering, or promoting campaigns on social media, every board member can contribute in ways that suit their strengths.

Pro Tip: Make these expectations part of your board member agreement. If it’s in writing, it’s real.

Step 2: Onboard With Fundraising Front and Center

If you’re not talking about fundraising during your board recruitment and onboarding process, you’re setting yourself up for frustration later.

When you bring on new board members, be crystal clear about the role they’ll play in fundraising for nonprofits. Here are a few tips:

• Share Success Stories: Show them how past board fundraising efforts have impacted your organization.
• Provide Training: Not everyone is born knowing how to fundraise. Offer workshops or resources to help your board build confidence.
• Pair Them With a Mentor: A seasoned board member can guide new recruits and make fundraising feel less intimidating.

Step 3: Create Tools to Track and Celebrate Progress

Accountability doesn’t have to feel punitive. In fact, when done right, it can feel empowering. The key is to provide tools that track progress and celebrate wins.

• Use a Scorecard: Create a simple, transparent way to track each board member’s contributions—both financial and non-financial.
• Report Regularly: Share progress updates at every board meeting. Celebrate milestones, like reaching 75% of your annual fundraising goal.
• Recognize Effort: Publicly thank board members for their fundraising efforts. A little acknowledgment goes a long way.

Step 4: Build a Culture of Accountability (With a Side of Grace)

Accountability isn’t about wagging fingers or shaming anyone. It’s about creating a shared commitment to your mission and holding each other to a standard that makes your nonprofit stronger.

Here’s how to do it:

• Lead By Example: If you’re expecting your board to fundraise, you need to be in the trenches with them.
• Encourage Peer Accountability: Pair board members into fundraising teams. It’s a lot harder to dodge your responsibilities when your teammate is counting on you.
• Offer Grace: Life happens. If a board member can’t meet their fundraising goal this year, work with them to find other ways they can contribute.

The Big Picture: Fundraising as a Team Sport

Fundraising for nonprofits is not a solo act—it’s a team sport. When your board understands their role, feels supported, and is held accountable, they’ll step up in ways that will surprise and delight you.

Setting expectations isn’t about making fundraising a chore. It’s about showing your board the joy and fulfillment that comes from investing in your mission and watching it flourish.

Are you ready to build a culture of accountability and turn your board into fundraising rockstars? Sign up for my nonprofit course, How To Get Your Nonprofit Board To Fundraise, and learn how to empower your board to embrace fundraising with confidence.

Why Your Nonprofit Needs a Give-and-Get Policy to Thrive

Running a nonprofit without a give-and-get policy is like hosting a potluck where no one brings a dish. Sure, people show up, but the table looks a little... empty. A thriving nonprofit needs a well-fed table of resources, and your board members are in the best position to bring those “dishes” to the party.

Let’s talk about what a give-and-get policy is, why it’s non-negotiable for nonprofit success, and how you can implement one without alienating your board (spoiler: it’s easier than you think).

What Is a Give-and-Get Policy?

A give-and-get policy is a structured expectation that every board member contributes to the financial health of your organization. It boils down to this:

1. Give: Board members personally donate to the organization.
2. Get: Board members secure donations from others, whether through sponsorships, event ticket sales, or plain ol’ fundraising magic.

This policy ensures that every board member has skin in the game, aligning their actions with your mission in a tangible way.

Why Is a Give-and-Get Policy Crucial?

Here’s the hard truth: A board that doesn’t prioritize fundraising is like a car stuck in neutral. It’s working hard but not going anywhere. A give-and-get policy shifts the focus, creating momentum and driving your mission forward.

1. It Sets the Tone for a Culture of Giving.

When board members personally invest in your cause, they send a powerful message: We believe in this mission. This inspires staff, donors, and other stakeholders to do the same.

2. It Levels the Playing Field.

Let’s face it—fundraising can feel intimidating. A give-and-get policy provides clear expectations and practical tools to help everyone contribute in ways that play to their strengths.

3. It Attracts Mission-Aligned Board Members.

When your board has a clear give-and-get policy, you naturally attract members who are ready to roll up their sleeves and make a difference. It’s a self-fulfilling prophecy: motivated people do great things.

How to Implement a Give-and-Get Policy Without Losing Your Board

You might be thinking, Won’t this scare people off? Not if you roll it out the right way. Here’s how:

1. Be Clear About Expectations From Day One.

Discuss the give-and-get policy during the recruitment process. Explain why it’s important and how it helps the organization achieve its mission.

2. Offer Flexibility.

Not every board member has deep pockets, and that’s okay. The “get” part of the policy ensures that everyone can contribute meaningfully, whether by securing sponsorships, organizing fundraisers, or tapping into their networks.

3. Provide Training and Support.

Fundraising is a skill, and not everyone comes to the table with experience. Equip your board with the tools they need to succeed, like templates, scripts, and guidance from your development team.

4. Celebrate Contributions.

Acknowledge and celebrate every effort, big or small. Public recognition and gratitude go a long way in reinforcing a culture of giving.

Real Talk: What Happens Without a Give-and-Get Policy

Without a give-and-get policy, nonprofits risk:

• Financial Instability: If your board isn’t contributing, who is?
• Burnout Among Staff: When fundraising falls solely on staff, it leads to exhaustion and high turnover.
• Lost Opportunities: Without sufficient funds, programs stagnate, and your mission suffers.

Ready to Get Started?

A give-and-get policy isn’t about squeezing money out of your board—it’s about empowering them to be true champions of your mission. It aligns their passion with your purpose and sets your nonprofit up for long-term success. You've got this!

If you’re ready to transform your board into a fundraising dream team and learn even more about Give AND Get Policies, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.

If you’ve ever found yourself frustrated by a board that seems allergic to fundraising, you’re not alone. The most common gripe I hear from nonprofit leaders? “My board just won’t help with fundraising.”

Here’s the thing: most board members don’t dislike fundraising. What they dislike is asking for money. So, let’s reframe the conversation. What if your board could make a massive impact on your fundraising without ever making a direct ask? Sound good? Read on.

Why Fundraising Feels So Hard

When board members balk at fundraising, it’s usually because they think it means begging their friends for money or approaching strangers with hat in hand. Spoiler alert: fundraising isn’t about that. It’s about sharing passion, building relationships, and making connections.

Even if you’ve provided training and tools, not everyone will feel comfortable asking. And that’s okay. There are plenty of ways to engage your board in fundraising that don’t involve “the ask.”

Here are 10 ways to get them involved—and loving it.

1. Say Thank You (A Lot)

Gratitude matters. In fact, it’s critical for donor retention. Your board members can:

• Make heartfelt thank-you calls.
• Write personal notes on thank-you letters.
• Send thank-you emails.
• Thank donors in person at events or virtual gatherings.

Gratitude is an easy, meaningful way to deepen donor relationships.

2. Share Their Networks

Your board members know people you don’t. They can:

• Introduce friends, colleagues, and family members to your mission.
• Invite potential supporters to events.
• Arrange coffee chats or tours with your Executive Director.

Connections build community and open doors.

3. Add a Personal Touch to Letters

Personal notes go a long way. Whether it’s a thank-you letter, appeal, or newsletter, a quick handwritten message from a board member can make all the difference.

4. Forward Emails to Their Contacts

Encourage your board to forward your emails—whether it’s an appeal, event invitation, or newsletter—to their networks. Messages from someone you know are much more likely to get opened.

5. Bring Guests to Events

Board members should always have a +1 (or more!) for your events. Every new face is a potential supporter. And don’t worry—they don’t have to pay for their guests unless they want to.

6. Give a Tour

Ask your board members to lead tours of your organization. It’s a great way to deepen their connection to your work while sharing it with others. Bonus points if they bring friends along.

7. Host a Friend-Raiser

What’s a friend-raiser? Think casual gathering, not gala. Board members can host informal receptions in their homes to introduce people to your mission. No fundraising ask—just storytelling and connection-building.

8. Share on Social Media

Your board members can amplify your message by sharing your posts, events, and campaigns on their social media. Bonus: it’s free and easy.

9. Help with Grant Writing

Got a board member who’s a wordsmith? They can help research and write grants. Even small contributions to this labor-intensive task can make a big difference.

10. Advocate for Your Organization

Your board members are your biggest champions. They can:

• Speak at community events.
• Advocate for your cause with local leaders.
• Write op-eds or letters to the editor about your work.

Advocacy builds awareness and credibility, setting the stage for future fundraising success.

Pick a Few and Start Small

Don’t overwhelm your board. Share this list and ask each member to choose one or two ways to get involved. By starting small, you’ll build confidence and momentum—and before you know it, you’ll have a board that’s excited about fundraising.

Let’s Take It to the Next Level

If you’re ready to transform your board into a fundraising dream team, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.

Enroll now and start turning ‘I can’t’ into ‘I’ll try’ (and eventually into ‘I did’)!

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Let's get real for a moment. You know that sinking feeling when your board meeting rolls around? That moment when you realize – once again – that your board members would rather do literally anything else than raise money for the organization they claim to care about?

I've seen it a thousand times. Brilliant, passionate board members who turn into deer in headlights at the mere mention of fundraising. They're suddenly checking their phones, rearranging papers, avoiding eye contact – anything to escape the fundraising conversation.

This isn't just frustrating. This is an organizational death sentence.

The Real Cost of Fundraising Silence

Imagine the potential of your nonprofit, suffocated by board members who refuse to step up. Every networking event they attend, every board meeting they sit through – wasted opportunities. Your staff is working overtime, stretching every dollar, while board members sit comfortably, completely disconnected from the financial realities of your mission.

The pain is real. And it's expensive.

Why Good People Become Fundraising Ghosts

Board members aren't bad people. They're terrified people. Fundraising feels like:

• Walking into a shark tank
• Risking personal relationships
• Performing an impossible task
• Potentially looking foolish

But here's the thing: Your mission is too important to let fear win.

The Transformation Roadmap

1. Rewrite the Fundraising Story: Fundraising isn't a scary ask. It's an invitation to create change. Your board members aren't selling – they're connecting passionate people to a mission that matters.
2. Create a Fundraising Buffet: Not everyone will be a direct-ask champion. Some board members can:
   • Host intimate gatherings
   • Make strategic introductions
   • Share powerful impact stories
   • Write heartfelt thank-you notes
3. Training That Actually Works: Forget boring presentations. Create experiences that:
   • Build confidence
   • Provide real-world scripts
   • Demystify the fundraising process
4. Set Expectations with Compassion: Fundraising involvement should be:
   • Clear from day one
   • Supported, not punitive
   • Tailored to individual strengths
5. Celebrate Every Single Effort: Recognition is your secret weapon. Applaud board members who step outside their comfort zone, no matter the immediate outcome.

The Hard Truth

Your board's fundraising paralysis isn't just inconvenient. It's slowly starving your mission of the resources it needs to create real, lasting change.

But here's the good news: This can change. And I'm going to show you exactly how.

My course, "How to Get Your Nonprofit Board to Fundraise," is your roadmap out of this nightmare. We're not just talking theory – we're delivering practical, actionable strategies that transform reluctant board members into confident fundraising advocates. You can find out more about this course here: https://www.successfornonprofits.com/offers/how-to-get-your-nonprofit-board-to-fundraise

Because your mission deserves more than wishful thinking. It deserves committed, engaged board members who understand that fundraising is the lifeline of nonprofit work.

Are you ready to change everything?

In the dynamic world of social media, TikTok has evolved from its roots in music and dancing videos to become a global sensation, with over three billion downloads worldwide. As leaders in the nonprofit sector, it's essential for us to recognize the tremendous potential this platform holds.

TikTok is not merely a source of entertainment; it's a powerful tool for nonprofits to connect with a vast and engaged audience. The magic of TikTok lies in its ability to make content go viral. It offers unique opportunities for building awareness and raising donations, making it an attractive platform for organizations like ours.

Furthermore, TikTok has become a vibrant community, fostering creativity, meaningful connections, and opportunities for learning. It is shaping a new generation of activists, making it a prime choice for nonprofits looking to expand their reach, fundraise, and create compelling content without the need for advanced technical skills or production capabilities.

Launched in 2016, TikTok surged in popularity in the United States in June 2020 as young people sought entertainment during the pandemic. Today, it boasts a global presence in more than 150 countries, surpassing even Google and its services like Google Maps and Gmail in terms of accessibility. TikTok's popularity now rivals Instagram and is on the verge of overtaking Facebook.

While initially associated with a youthful audience, TikTok has transcended age barriers, captivating adults with its short, visually appealing content, especially videos. This is where our nonprofit organizations can make a significant impact.

Let's explore four essential steps for nonprofits to leverage this influential social media platform:

Immerse Yourself in TikTok's World

Dive into TikTok to observe emerging trends, the creative use of music, and the content that garners the most engagement. TikTok is a platform where people often follow trends, be it dances, music, or audio clips, and adding their unique twist to resonate with their audience. Additionally, voiceovers, where audio clips are overlaid onto videos, are both popular and straightforward to create. Nonprofits like the Catskills Animal Sanctuary, Jacksonville Humane Society, Nashville Humane Association, United Way, and the American Red Cross have effectively used such videos to raise awareness and tell their stories. While TikTok content is relatively easy to produce, investing in basic equipment like dedicated cellphones for video creation and different types of lighting can enhance the quality of your content.

Highlight Impactful Stories and Messages that Drive Donations

As nonprofits begin creating content on TikTok, they should integrate it into their existing social media strategy and communication campaigns. Explore ways to share your TikTok content across multiple platforms. Features like auto-captioning and text-to-speech conversion can make your videos more accessible. Consider creating challenges, providing informative videos, collaborating with marketing partners, and launching fundraising campaigns to leverage TikTok's potential. For example, the Movember Foundation has successfully used TikTok to promote its awareness campaigns, maintaining a consistent message and imagery across all marketing channels.

Explore Fundraising Opportunities

Once your nonprofit has established a following on TikTok, however modest, investigate the platform's fundraising features. TikTok offers donation stickers that can be added to videos and live streams to collect donations. You can also display "Fundraiser" tags, allowing users to link your nonprofit in their profile. To use these features, organizations need to create profiles on platforms like Tiltify and Benevity Causes to ensure that donations reach the right destination.

Engage with Millennials and Gen Z

TikTok's audience is predominantly younger, with over 50% under the age of 34. This demographic, comprising Millennials and Gen Zers, is digitally savvy, socially conscious, and passionate about various causes, including the environment, social justice, animal rights, and freedom of expression. They represent the future wave of donors. Engaging with these generations, particularly through TikTok, is an opportunity to tap into a passionate, tech-savvy, and socially active audience. For example, nonprofits like Diversability, focused on individuals with disabilities, have found success on TikTok by sharing videos created by and for people with different abilities.

These steps are just the beginning for nonprofits looking to harness the power of TikTok. It's clear that TikTok is here to stay, and investing time and effort in this platform can yield significant benefits for organizations like ours. Many nonprofit social media teams are already integrating TikTok into their strategies, alongside platforms like Facebook, Instagram, and Twitter, to expand their audience, raise awareness, and thrive in the digital age.