Yes, Your Nonprofit Can Be Political (Without Getting In Trouble)
How to Speak Up for Your Mission Without Losing Your 501(c)(3) Status
There’s a common fear floating around nonprofit land:
“If we speak up, we’ll lose our 501(c)(3) status.”
Let’s squash that myth right now.
You can advocate for your community. What you can’t do is get into partisan mudslinging or endorse candidates. But taking a public stance on legislation, policies, or injustices that directly affect the people you serve? That’s not just allowed—it’s essential.
And yes, that includes talking about these issues on your website, in your emails, and all over social media.
Nonpartisan Doesn’t Mean Powerless
There’s a difference between being nonpartisan and being nonpolitical. You’re not a campaign arm, and you’re not funneling money into Super PACs—but you are absolutely allowed to:
- Educate the public on issues tied to your mission
- Push for legislation
- Meet with policymakers
- Rally your community around critical causes
Not only is that legal—it’s necessary. When you stay silent on the issues impacting your people, you leave power on the table—and your clients behind.
You Already Have the Tools to Advocate
You don’t need a lobbyist on speed dial to make a difference. You just need to use the platforms you already have.
Social Media Posts
Your nonprofit can (and should) use Instagram, Facebook, X, or even TikTok to speak out on legislation or local issues. Just avoid endorsements or party politics.
Stick to messages like:
- “Here’s how [Policy X] would impact [your community].”
- “Our staff sees the impact of [Issue Y] every day. Here’s what you should know.”
- “We urge our supporters to contact their representative and support [Bill Name].”
Email Blasts
Your email list is one of your most powerful advocacy tools. Send educational messages that encourage your audience to get involved.
Example:
Subject: Big Cuts Are Coming to Mental Health Services—Here’s What You Can Do
Body: “Your voice matters. A new bill threatens to reduce access to care for 30,000 people across our region. We’re urging lawmakers to reject it. Here’s how to contact your representative…”
Don’t forget storytelling. Data might inform, but stories are what move people—and policies.
How to Stay on the Right Side of the IRS
Here’s your quick cheat sheet:
Don’t do this:
- “Vote for Senator Garcia!”
- “Councilmember Brown is the worst.”
- “Let’s raise money for [Candidate Name]’s campaign.”
Do this instead:
- “We oppose Senate Bill 123 because it will reduce housing options for seniors.”
- “City Council is voting Tuesday. Here’s what’s at stake.”
- “Want to help protect access to food programs? Here’s how to act.”
The key is to keep your focus on the issues, not the people behind them.
Yes, You Can Lobby—Within Limits
Lobbying is perfectly legal for 501(c)(3)s. You just have to play by the rules.
- Consider filing the 501(h) election. It provides clearer guidelines and safe limits for how much you can spend on lobbying.
- Without the 501(h), the IRS uses the vague “insubstantial” test (most experts say to keep it under 5% of your total budget).
- Keep good records of time and money spent on lobbying efforts.
What counts as lobbying?
- Direct lobbying: Contacting lawmakers to support or oppose specific legislation.
- Grassroots lobbying: Encouraging the public to contact their lawmakers about specific legislation.
Both are allowed. Just track it.
Examples of Advocacy Done Right
- A youth homelessness nonprofit posts about a housing bill and how it affects LGBTQ+ youth.
- A food bank emails supporters urging them to contact their senator about cuts to SNAP benefits.
- A mental health organization joins a statewide coalition for expanded services and shares updates on Facebook.
None of these messages endorse a candidate. All of them stand up for the mission. That’s what nonprofit advocacy looks like.
Silence Isn’t Safe—It’s a Missed Opportunity
You weren’t founded to play it safe. You were founded to make things better.
When policies threaten your clients, silence isn’t protection—it’s permission. Your community wants to hear from you. Your supporters want to take action. And your staff wants to know they’re not alone in this work.
Use your voice. Use your platform. And most importantly—use your influence.
Take the Mic
You have the legal right—and the moral responsibility—to speak up for your mission. Whether it’s a powerful Instagram caption, a three-paragraph email, or a conversation with a local leader, your advocacy matters.
Don’t sit this one out. Just get smart about how you speak up.
And if you’re still unsure where the lines are? Get clarity. Not silence.
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