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Yes, Your Nonprofit Can Afford Broadcast Advertising (No, Really!)

You know the ones—those massive national nonprofits with tear-jerking TV spots and polished radio ads that make you stop in your tracks. It’s easy to think that kind of advertising is for the ‘big guys’ with sky-high budgets. But here’s the deal: you don’t need deep pockets to get your nonprofit on the airwaves. With the right approach, even small and mid-sized organizations can make an impact using TV and radio. It’s not about budget—it’s about strategy.

Why Broadcast Advertising is More Accessible Than You Think

It used to be that TV and radio ads required a ‘go big or go home’ mindset. National campaigns with sky-high costs? No, thank you. But times have changed. Now, nonprofits can leverage targeted media buys, community-based programming, and digital TV placements to get their message to the right audience without emptying the bank account.

That being said, advertising is an investment, not an expense. And like any investment, you need a plan. A good rule of thumb? Allocate 5% to 15% of your budget to digital marketing strategies, communications, and nonprofit fundraising. The trick is making every dollar count—because let’s be honest, most donors prefer their gifts to go straight to your mission, not to your ad budget.

So, how do you do this without breaking the bank? Buckle up. Here’s how.

Stretching Your Budget: Creative Ways to Get on the Air (Without Going Broke)

Before you write off TV or radio ads as “too pricey,” let’s get creative. There are plenty of ways to get airtime without paying top dollar:

• Co-Branding Partnerships – Find a local business that supports your mission. They get feel-good exposure, you get airtime at a fraction of the cost. Win-win!
• In-Kind Donations – Ask media outlets to donate airtime in exchange for recognition, sponsorship, or goodwill. You’d be surprised how many community-driven stations are happy to help.
• Public Service Announcements (PSAs) – The FCC requires TV and radio stations to air PSAs, which means they’re actively looking for nonprofit partners. Keep your pitch short, compelling, and impossible to say no to.
• Community Access Television – Your local cable provider likely has free or low-cost airtime for nonprofits. If you’ve got a good message, this is a great way to get local exposure.
• Negotiate, Negotiate, Negotiate – Just like in fundraising, everything is negotiable. Ask for nonprofit discounts or bonus placements. Many media outlets are willing to throw in extra airtime for free if you ask.

Let’s Talk Production: Keeping Costs (and Stress) Low

Buying airtime is only half the battle. You also need a great ad—which means production costs, scripting, media placement, and maybe even talent fees. Before you dive in, ask yourself: does my team have the bandwidth to manage an ad campaign?

The secret to a powerful digital marketing strategy for nonprofit ads? Authenticity. Your audience doesn’t need Hollywood-level production—they want real stories, real voices, and a message that sticks. No fancy effects required.

Pro Tips for Keeping Production Affordable:

• Use real people—volunteers, beneficiaries, and staff. No need for professional actors.
• If making a video ad, try DIY tools like Canva, iMovie, or Adobe Premiere Rush.
• Partner with local film students or media professionals who may offer discounts for a good cause.
• Repurpose content—use footage from past events, social media clips, or existing testimonials.

TV vs. Radio: Which One is Right for You?

🎙 Radio:

• More affordable, flexible, and hyper-local.
• Many stations will help write and produce your ad as part of your media buy.
• Perfect for reaching commuters (think morning and afternoon drive times).
• A great option if your message can be told without visuals.

📺 TV:

• Visual storytelling = major emotional impact.
• Standard ad lengths: 15, 30, or 60 seconds.
• Digital TV ads (like those on streaming services) allow for hyper-targeting.
• If you’re new to video production, outsourcing may be worth it—but DIY options work, too.

Measuring Your Impact (Because ROI Matters!)

Like any good fundraising campaign, if you don’t track it, it didn’t happen. You need to know what’s working (and what’s not) so you can refine your approach. Here’s how:

• Watch your website traffic before, during, and after your ad runs.
• Track donations, event sign-ups, and volunteer inquiries tied to your ad.
• Engage your audience—ask donors and volunteers how they heard about you.
• Use direct response tactics—a unique URL, QR codes, or special phone numbers can help track ad performance.

The Bottom Line? You Can Do This.

You don’t need a seven-figure budget to make an impact. With a little creativity, smart partnerships, and some scrappy nonprofit hustle, you can absolutely leverage broadcast advertising to raise awareness, engage donors, and grow your mission.

So whether you’re using radio to promote an upcoming event or crafting a TV ad to tug at heartstrings, be strategic, be authentic, and be resourceful. You have an important message to share—now make sure it gets heard.

Want to learn more?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

Let’s be real—finding new donors can feel like trying to get someone to swipe right on your nonprofit. It’s nerve-wracking. Will they like us? Will they commit? Or will they ghost us after one gift?

But here’s the thing: new donors are the lifeblood of your nonprofit. Without them, your donor base shrinks, and so does your impact. So, how do you bring new folks into your circle and—more importantly—keep them around for the long haul? It starts with building relationships, not transactions.

Here’s how to make it happen:

1. Make Your Current Supporters Your Hype Team

Your most passionate supporters—your donors, volunteers, board members—already love you. So why not turn them into your recruitment squad? Ask them to invite friends, family, and coworkers to get involved. A personal invitation from someone they trust is worth way more than a slick email campaign.

And hey, a little incentive never hurts. Maybe a free tote bag, a shoutout on social media, or a “bring-a-friend” night at a volunteer event. People love to feel like insiders.

2. Build Your Email List (And Actually Use It Well)

Email is gold—when done right. Start collecting emails at every opportunity: at events, on your website, via social media.

But here’s the kicker: don’t just send boring newsletters. Welcome new subscribers with a killer email series that tells them who you are, why your work matters, and how they can be part of the magic. Make them feel like VIPs.

3. Your Website Shouldn’t Be a Maze

If someone lands on your website and has to dig through three menus to find the “donate” button, you’re losing them. Make it stupidly easy to give.

Pro tips:
✅ Mobile-friendly is non-negotiable.
✅ Keep your donation form short and sweet.
✅ Use pop-ups (sparingly!) to offer free resources in exchange for an email.

4. Use Social Media to Tell Stories, Not Just Ask for Money

If your social media posts are just “Donate now!” on repeat, you’re doing it wrong. Instead, tell stories. Show impact. Engage.

Find out where your audience hangs out (TikTok? LinkedIn? Facebook?) and focus your energy there. And for the love of all things good, don’t post and disappear. Reply to comments. Reshare posts from supporters. Treat it like a conversation, not a megaphone.

5. Do Your Homework: Prospect Research 101

Not all donors are created equal. Some might love your cause but only be able to give $10. Others could write a check that makes your jaw drop. How do you tell the difference? Research.

Look at who’s giving to similar organizations. Check public donor lists. But most importantly, start with your own donors. Who’s been consistently giving over time? Who’s engaged beyond just writing a check? Those are the folks you want to cultivate into major donors.

6. Partner with Businesses Who Actually Care

Corporate giving isn’t just for the mega-nonprofits. Small and mid-sized businesses in your community are often looking for ways to give back, and they’re much more approachable than, say, Apple.

Start small. Ask for in-kind donations, event sponsorships, or matching gifts. And don’t be shy about reminding them that good PR is part of the deal. Businesses love to be seen supporting local causes—help them help you.

7. Team Up with Other Nonprofits

No, the nonprofit next door isn’t your competition. They’re your potential collaborator. If your missions align, why not join forces for a fundraising event, a community initiative, or a social media campaign?

Example: An animal shelter and a local environmental group could team up to promote sustainable pet care. Cross-promotion = double the audience.

8. Don’t Forget About Your “One-and-Done” Donors

Ever had someone donate once and then disappear? Don’t assume they’re gone forever. They may just need a nudge.

Reach out with something meaningful:

• A quick story about how their past donation made a difference
• An invite to an event or volunteer opportunity
• A personal thank-you message that isn’t just a form letter

Show them that they weren’t just a dollar sign to you.

9. Host Events That Don’t Scream “Fundraiser”

New donors don’t want to feel like they’re walking into a high-pressure sales pitch. Instead, invite them to a “getting-to-know-you” event. Think open house, community panel, or even a low-key coffee chat. The goal? Let them see your work in action and connect with the people behind it.

Bonus tip: Follow up personally. A “thanks for coming” email is great, but a real conversation is better. Reference something they said at the event to show you were actually listening.

10. Treat Your Volunteers Like Future Donors

Did you know nearly half of all donors start out as volunteers? That’s because people give their time first, and when they see the impact firsthand, they’re more likely to give financially, too.

Make your volunteers feel valued. Tell them how their work is making a difference. Then, when the time is right, invite them to deepen their impact with a donation.

11. Your Board Members Should Be Door Openers

Your board isn’t just there to approve budgets—they’re your best networkers. They have connections to potential donors, corporate partners, and other big players in your community.

Give them tools to spread the word—talking points, success stories, even a simple email template they can send to their networks. Make it easy for them to champion your cause.

12. Get Your Nonprofit in the News

Local media loves a good story. Pitch a feel-good feature about your work to the newspaper, radio station, or even a local blogger. Highlight real people—your beneficiaries, your volunteers, your impact.

Don’t overthink it. “Nonprofit does good” is always a headline people want to read.

Final Thoughts

Finding new donors isn’t just about casting a wide net—it’s about making real, human connections. When people feel like they’re part of something bigger, they don’t just donate once. They stick around.

So, start with relationships. Build trust. Show impact. The money will follow.

And if all else fails? Remember: ask, ask again, and then ask one more time (nicely). Because your mission is worth it.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

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Let’s be real: Most nonprofit newsletters are snooze-fests. They’re too long, too generic, or worse—so boring they get deleted before they’re even opened. But a great newsletter? Now, that’s a game-changer. Done right, it strengthens relationships, builds awareness, and inspires action.

So how do you create a newsletter that people actually want to read? Here’s the roadmap.

Step 1: Get Clear on Your Newsletter’s Purpose

Your newsletter shouldn’t just be a box you check off. Every issue needs a clear purpose tied to your nonprofit’s mission. Is it to:

• Keep donors engaged with impact stories?
• Recruit and retain volunteers?
• Rally support for an upcoming campaign?

If your newsletter doesn’t move the needle on your goals, it’s time to rethink it.

Step 2: Name It With Intention

“Monthly Bulletin” or “Nonprofit Newsletter” won’t cut it. Give it a name that reflects your organization’s personality and purpose. Make it memorable. And when it lands in someone’s inbox, they should immediately know it’s from you—so brand it with your logo and colors front and center.

Step 3: Craft Content That Captivates

People open newsletters for value, not fluff. Here’s what works:

• Compelling Stories: Bring your mission to life with real people and real impact. Instead of saying, “Our program helped 500 people,” tell the story of one person whose life was changed.
• Behind-the-Scenes: Show donors and volunteers what happens behind closed doors—whether it’s a day in the life of a staff member, an upcoming initiative, or a sneak peek at an event.
• Calls to Action: Every newsletter should give readers something to do. Donate, sign up, share—make the ask clear and easy.
• Milestones & Wins: Celebrate progress. Share anniversary moments, program growth, and major achievements. People want to see success.
• Faces, Not Just Facts: Highlight board members, staff, or volunteers with short, engaging bios and a great photo. Human connection matters.

Step 4: Find the Right Frequency

Consistency is more important than frequency. A well-crafted newsletter every two months beats a rushed one every month. Pick a cadence you can maintain—whether it’s monthly, bi-monthly, or quarterly—and stick to it.

Step 5: Make It Easy to Read (and Act On!)

People don’t read—they skim. Make it effortless:

• Keep text short, punchy, and scannable.
• Use high-quality images to break up content.
• Choose clean, easy-to-read fonts that reflect your brand.
• Format it for mobile. If it’s clunky on a phone, no one’s reading it.

Step 6: Get It in Front of the Right People

Don’t let your newsletter disappear into the void. Get strategic with distribution:

• Email it with an engaging subject line—no one’s opening “Our October Update.”
• Share excerpts on social media to drive traffic to the full version.
• Print copies for in-person events or leave them in high-traffic community spaces.

Step 7: Be Patient—Engagement Takes Time

Your first few newsletters might not be blockbusters. That’s normal. Consistency builds trust, and over time, your audience will come to expect—and look forward to—your updates.

The bottom line? A newsletter isn’t just an email blast—it’s a relationship builder. Make it worth their time, and you’ll see the results.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

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Let’s talk about your nonprofit’s board development strategy. You don’t just need warm bodies in seats. You need champions. Ambassadors. People who will roll up their sleeves, open doors, and bring their A-game to the mission.

And that starts with a rock-solid board application.

Now, I know what you’re thinking—“Ugh, paperwork.” But this isn’t about bureaucracy. It’s about setting the stage for real, meaningful engagement. A thoughtful application isn’t just a filter for weeding out “not-quite-the-right-fit” folks; it’s your first shot at showing potential board members that you mean business. It clarifies expectations, outlines responsibilities, and makes it crystal clear what kind of commitment they’re signing up for.

Bottom line? A great board doesn’t happen by accident. It starts with intention. So let’s get serious about finding the right people—because when you do, your nonprofit gets the leadership it truly deserves.

Why Use a Board Member Application?

You might wonder, “Do we really need a formal application process?” Absolutely.

A well-designed application template:

• Helps you identify candidates with the right skills and commitment.
• Clarifies expectations upfront, reducing misunderstandings later.
• Sets the tone for a professional and engaged relationship.

It’s your first step toward building a board that’s ready to make a difference.

What to Include in Your Board Member Application (A Brief Nonprofit Board Template)

1. Introduction & Overview

Begin with a warm welcome and an overview of your nonprofit. This sets the stage and gives applicants a sense of your mission and the role they’d play as a board member.

Example:

“Thank you for your interest in joining the board of [Your Nonprofit Name]. Our mission is to [insert mission here], and our board is an essential part of achieving that goal. We’re looking for passionate, skilled individuals ready to contribute their time, expertise, and energy to our cause.”

2. Contact Information

Keep it simple:

• Full name
• Preferred pronouns
• Phone number
• Email address
• Mailing address

3. Professional Background

Ask for key details that highlight their experience:

• Current role and employer
• Areas of expertise (e.g., finance, legal, fundraising, marketing)
• Relevant certifications or professional memberships

4. Connection to Your Mission

Understanding why they’re interested in your organization helps ensure alignment. Include open-ended questions like:

• What inspires you about our mission?
• How do you see yourself contributing to our work?
• Have you been involved with our organization before?

5. Board Member Expectations

Be upfront about what you’re looking for. Share the responsibilities and commitments of board members, such as:

• Number of meetings per year
• Fundraising involvement
• Committee participation
• Estimated time commitment

Then, ask questions to gauge their readiness:

• Are you available for the required meetings?
• Are you comfortable with fundraising?
• Do you have any potential conflicts that could limit your participation?

6. Skills & Expertise Checklist

Provide a checklist of skills you’re seeking. For example:

• Financial management
• Fundraising
• Strategic planning
• Event planning
• Community outreach

This helps you balance your board’s collective strengths.

7. References

Request 2-3 references who can vouch for their qualifications, leadership abilities, or previous board experience.

8. Statement of Commitment

End with a section where candidates acknowledge their understanding of the role and their commitment to fulfilling it.

Example:

“By signing below, I confirm my understanding of the responsibilities of serving on the board of [Your Nonprofit Name] and my commitment to contributing to the success of this organization.”

Tips for a Successful Process

• Keep It Clear: Avoid unnecessary complexity. Make the application easy to understand and complete.
• Use Technology: Consider online tools like Google Forms or JotForm to streamline the process.
• Follow Up: Acknowledge receipt of applications and provide a timeline for next steps.

Conclusion

A strong board member application template is more than just a form—it’s your chance to set the stage for meaningful collaboration. By asking the right questions and clearly outlining expectations, you’ll attract candidates who are aligned with your mission and ready to make an impact.

Need more tools and tips for building your dream board? Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it.

Visit us today!

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Your mission deserves a board that’s ready to rise to the challenge—start building it today!

So, you’re learning how to start a nonprofit. Or maybe you’ve been running one for a while. Either way, let’s talk about something that doesn’t always get the spotlight but is absolutely essential: bylaws. Yes, I know—bylaws aren’t exactly the sexy side of nonprofit work. They don’t tug at heartstrings or inspire viral fundraising campaigns. But trust me when I say that well-crafted bylaws can save you from a world of confusion, conflict, and legal headaches.

Think of bylaws as the operating manual for your nonprofit. They spell out how decisions get made, who’s responsible for what, and how to handle issues before they become full-blown crises. They ensure transparency, accountability, and legal compliance—three things every nonprofit needs to function smoothly.

So let’s break it down, step by step, and demystify the world of nonprofit bylaws.

Why Nonprofit Bylaws Matter

Bylaws aren’t just bureaucratic red tape. They serve as the foundation of your organization’s governance, keeping everything from board meetings to membership requirements in check. Here’s why they’re a big deal:

• They establish clarity – Everyone (board members, staff, volunteers) knows the rules of the road.
• They boost credibility – Funders, donors, and potential partners look for strong governance structures.
• They help resolve conflicts – A good set of bylaws prevents disagreements from turning into disasters.
• They ensure legal compliance – Many states and funders require bylaws, and having them protects your nonprofit from legal trouble.

Now that we’ve covered why they matter, let’s dive into the key elements every nonprofit’s bylaws should include.

The Key Elements of Nonprofit Bylaws

Your bylaws should be clear, comprehensive, and tailored to your nonprofit’s needs. Here’s what they should cover:

1. Organizational Structure

• Your nonprofit’s official name and purpose.
• The type of nonprofit (e.g., charitable, educational, religious).
• The structure of your board and leadership team.

2. Board of Directors

• How many board members you’ll have.
• Their roles, responsibilities, and term limits.
• How new board members are elected or removed.
• Meeting requirements and decision-making processes.

3. Membership (If Applicable)

• Who qualifies as a member and their rights.
• Membership dues (if any).
• How members are admitted or removed.

4. Meetings

• How often your board meets.
• Quorum requirements (the minimum number of people needed to make a decision).
• Notice requirements for meetings.

5. Voting

• How decisions get made (majority vote? two-thirds? unanimous?).
• Rules around proxy voting and absentee ballots.

6. Amendments

• How and when bylaws can be updated.
• Who has the authority to propose changes.
• The process for approval.

How to Create and Draft Effective Bylaws

Writing bylaws doesn’t have to be overwhelming. Here’s a step-by-step process to make it manageable:

1. Research and Benchmark

• Look at the bylaws of similar nonprofits for inspiration.
• Use templates from reputable nonprofit support organizations. You can purchase a template HERE that contains a set of bylaws with the IRS 501(c)(3) required language.

2. Engage Key Stakeholders

• Get input from board members, staff, and key volunteers.
• Make sure the bylaws reflect your nonprofit’s specific needs and mission.

3. Consult a Legal Expert

• Nonprofit laws vary by state, so a lawyer can ensure compliance.
• They can also flag any language that might create legal gray areas.

4. Keep It Clear and Concise

• Avoid overly complex language—bylaws should be easy to understand.
• Focus on what’s essential; too much detail can create inflexibility.

5. Review, Finalize, and Approve

• Circulate a draft for feedback.
• Once finalized, the board should formally approve the bylaws.
• Keep them in an accessible place for easy reference.

Bylaws Aren’t Set in Stone—Review and Update as Needed

Your nonprofit will evolve, and your bylaws should, too. Regular reviews (every couple of years) ensure they stay relevant. Here’s when you might need an update:

• Changes in governance laws – Stay up to date on nonprofit legal requirements.
• Organizational growth – Expanding programs? Bringing in new leadership? Time for a review.
• Lessons learned – If your bylaws aren’t working well in practice, tweak them.
• Board transitions – New leadership brings fresh perspectives that can improve governance.

Common Bylaws Mistakes to Avoid

Even the best-intentioned nonprofit leaders can trip up when drafting bylaws. Here are some common pitfalls:

• Vague or confusing language – Be clear and specific.
• Overly rigid rules – Allow for flexibility when necessary.
• Failure to reflect mission and values – Make sure bylaws align with your nonprofit’s purpose.
• No conflict resolution process – Disputes happen. Have a plan for handling them.

Bylaws vs. Articles of Incorporation: What’s the Difference?

People often confuse bylaws with articles of incorporation, but they serve different functions:

• Articles of Incorporation – This is the legal document you file with the state to establish your nonprofit. Click HERE for suggested language from the IRS for your Articles of Incorporation.
• Bylaws – These govern how your nonprofit operates internally.

Think of it this way: Articles of incorporation get you legally recognized, bylaws keep you running smoothly.

Final Thoughts: Your Bylaws Are Your Roadmap

Nonprofit bylaws aren’t just a formality. They’re a tool to keep your organization on track, prevent unnecessary drama, and reinforce good governance. They help your nonprofit stay transparent, accountable, and mission-focused—three things that will set you up for long-term success.

So, take the time to get them right. Keep them updated. And, most importantly, use them to guide your nonprofit toward a future where your mission thrives and your impact grows.

Because when your governance is strong, your nonprofit can focus on what truly matters: changing lives.

Ready to Make Nonprofit Leadership Easier?

Bylaws, policies, fundraising templates—you name it, we’ve got it in our Etsy shop. O gives you instan access to done-for-you resources that save you time, keep you compliant, and help your nonprofit thrive. Don’t reinvent the wheel—join today and get the templates, guidance, and support you need to lead with confidence!

👉 Shop Now and start simplifying your nonprofit success!

Let’s be honest: asking your nonprofit board leaders to fundraise can feel like pulling teeth. You’ve got the one board member who’s “not really a fundraiser,” the one who’s “just too busy,” and the one who flat-out avoids the conversation altogether. Sound familiar?

Here’s the truth—and it’s time we all faced it head-on: if your board isn’t involved in fundraising, you’re leaving money on the table. Worse, you’re missing an opportunity to transform your board into the engaged, invested powerhouse it’s meant to be.

So, how do you fix it? By setting clear, realistic fundraising expectations and building a culture of accountability that gets everyone on board (pun intended).

Why Fundraising Is Non-Negotiable for Your Board

Fundraising for nonprofits isn’t just about dollars; it’s about commitment. When your board steps up to fundraise, they’re sending a powerful message: We believe in this mission so much that we’re willing to do the work to make it thrive.

But here’s the kicker: if you don’t set expectations, your board members will assume one of two things:

1. Fundraising is optional.
2. Fundraising is someone else’s job.

Neither is true, and both will keep your nonprofit stuck in neutral. Let’s change that.

Step 1: Start With Realistic, Measurable Goals

Before you can hold your board accountable, you need to define what success looks like. This means setting clear, measurable fundraising goals that align with your organization’s needs and your board’s capacity.

Here’s a simple framework to get started:

• Individual Contributions: Each board member commits to giving a specific amount annually. (This doesn’t have to be the same for everyone—equity matters.)
• Participation in Fundraising Events: Expect attendance at events, and where appropriate, encourage board members to bring a guest or two.
• Engagement in Campaigns: Whether it’s making donor thank-you calls, hosting a small gathering, or promoting campaigns on social media, every board member can contribute in ways that suit their strengths.

Pro Tip: Make these expectations part of your board member agreement. If it’s in writing, it’s real.

Step 2: Onboard With Fundraising Front and Center

If you’re not talking about fundraising during your board recruitment and onboarding process, you’re setting yourself up for frustration later.

When you bring on new board members, be crystal clear about the role they’ll play in fundraising for nonprofits. Here are a few tips:

• Share Success Stories: Show them how past board fundraising efforts have impacted your organization.
• Provide Training: Not everyone is born knowing how to fundraise. Offer workshops or resources to help your board build confidence.
• Pair Them With a Mentor: A seasoned board member can guide new recruits and make fundraising feel less intimidating.

Step 3: Create Tools to Track and Celebrate Progress

Accountability doesn’t have to feel punitive. In fact, when done right, it can feel empowering. The key is to provide tools that track progress and celebrate wins.

• Use a Scorecard: Create a simple, transparent way to track each board member’s contributions—both financial and non-financial.
• Report Regularly: Share progress updates at every board meeting. Celebrate milestones, like reaching 75% of your annual fundraising goal.
• Recognize Effort: Publicly thank board members for their fundraising efforts. A little acknowledgment goes a long way.

Step 4: Build a Culture of Accountability (With a Side of Grace)

Accountability isn’t about wagging fingers or shaming anyone. It’s about creating a shared commitment to your mission and holding each other to a standard that makes your nonprofit stronger.

Here’s how to do it:

• Lead By Example: If you’re expecting your board to fundraise, you need to be in the trenches with them.
• Encourage Peer Accountability: Pair board members into fundraising teams. It’s a lot harder to dodge your responsibilities when your teammate is counting on you.
• Offer Grace: Life happens. If a board member can’t meet their fundraising goal this year, work with them to find other ways they can contribute.

The Big Picture: Fundraising as a Team Sport

Fundraising for nonprofits is not a solo act—it’s a team sport. When your board understands their role, feels supported, and is held accountable, they’ll step up in ways that will surprise and delight you.

Setting expectations isn’t about making fundraising a chore. It’s about showing your board the joy and fulfillment that comes from investing in your mission and watching it flourish.

Are you ready to build a culture of accountability and turn your board into fundraising rockstars? Sign up for my nonprofit course, How To Get Your Nonprofit Board To Fundraise, and learn how to empower your board to embrace fundraising with confidence.

Why Your Nonprofit Needs a Give-and-Get Policy to Thrive

Running a nonprofit without a give-and-get policy is like hosting a potluck where no one brings a dish. Sure, people show up, but the table looks a little... empty. A thriving nonprofit needs a well-fed table of resources, and your board members are in the best position to bring those “dishes” to the party.

Let’s talk about what a give-and-get policy is, why it’s non-negotiable for nonprofit success, and how you can implement one without alienating your board (spoiler: it’s easier than you think).

What Is a Give-and-Get Policy?

A give-and-get policy is a structured expectation that every board member contributes to the financial health of your organization. It boils down to this:

1. Give: Board members personally donate to the organization.
2. Get: Board members secure donations from others, whether through sponsorships, event ticket sales, or plain ol’ fundraising magic.

This policy ensures that every board member has skin in the game, aligning their actions with your mission in a tangible way.

Why Is a Give-and-Get Policy Crucial?

Here’s the hard truth: A board that doesn’t prioritize fundraising is like a car stuck in neutral. It’s working hard but not going anywhere. A give-and-get policy shifts the focus, creating momentum and driving your mission forward.

1. It Sets the Tone for a Culture of Giving.

When board members personally invest in your cause, they send a powerful message: We believe in this mission. This inspires staff, donors, and other stakeholders to do the same.

2. It Levels the Playing Field.

Let’s face it—fundraising can feel intimidating. A give-and-get policy provides clear expectations and practical tools to help everyone contribute in ways that play to their strengths.

3. It Attracts Mission-Aligned Board Members.

When your board has a clear give-and-get policy, you naturally attract members who are ready to roll up their sleeves and make a difference. It’s a self-fulfilling prophecy: motivated people do great things.

How to Implement a Give-and-Get Policy Without Losing Your Board

You might be thinking, Won’t this scare people off? Not if you roll it out the right way. Here’s how:

1. Be Clear About Expectations From Day One.

Discuss the give-and-get policy during the recruitment process. Explain why it’s important and how it helps the organization achieve its mission.

2. Offer Flexibility.

Not every board member has deep pockets, and that’s okay. The “get” part of the policy ensures that everyone can contribute meaningfully, whether by securing sponsorships, organizing fundraisers, or tapping into their networks.

3. Provide Training and Support.

Fundraising is a skill, and not everyone comes to the table with experience. Equip your board with the tools they need to succeed, like templates, scripts, and guidance from your development team.

4. Celebrate Contributions.

Acknowledge and celebrate every effort, big or small. Public recognition and gratitude go a long way in reinforcing a culture of giving.

Real Talk: What Happens Without a Give-and-Get Policy

Without a give-and-get policy, nonprofits risk:

• Financial Instability: If your board isn’t contributing, who is?
• Burnout Among Staff: When fundraising falls solely on staff, it leads to exhaustion and high turnover.
• Lost Opportunities: Without sufficient funds, programs stagnate, and your mission suffers.

Ready to Get Started?

A give-and-get policy isn’t about squeezing money out of your board—it’s about empowering them to be true champions of your mission. It aligns their passion with your purpose and sets your nonprofit up for long-term success. You've got this!

If you’re ready to transform your board into a fundraising dream team and learn even more about Give AND Get Policies, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.

If you’ve ever found yourself frustrated by a board that seems allergic to fundraising, you’re not alone. The most common gripe I hear from nonprofit leaders? “My board just won’t help with fundraising.”

Here’s the thing: most board members don’t dislike fundraising. What they dislike is asking for money. So, let’s reframe the conversation. What if your board could make a massive impact on your fundraising without ever making a direct ask? Sound good? Read on.

Why Fundraising Feels So Hard

When board members balk at fundraising, it’s usually because they think it means begging their friends for money or approaching strangers with hat in hand. Spoiler alert: fundraising isn’t about that. It’s about sharing passion, building relationships, and making connections.

Even if you’ve provided training and tools, not everyone will feel comfortable asking. And that’s okay. There are plenty of ways to engage your board in fundraising that don’t involve “the ask.”

Here are 10 ways to get them involved—and loving it.

1. Say Thank You (A Lot)

Gratitude matters. In fact, it’s critical for donor retention. Your board members can:

• Make heartfelt thank-you calls.
• Write personal notes on thank-you letters.
• Send thank-you emails.
• Thank donors in person at events or virtual gatherings.

Gratitude is an easy, meaningful way to deepen donor relationships.

2. Share Their Networks

Your board members know people you don’t. They can:

• Introduce friends, colleagues, and family members to your mission.
• Invite potential supporters to events.
• Arrange coffee chats or tours with your Executive Director.

Connections build community and open doors.

3. Add a Personal Touch to Letters

Personal notes go a long way. Whether it’s a thank-you letter, appeal, or newsletter, a quick handwritten message from a board member can make all the difference.

4. Forward Emails to Their Contacts

Encourage your board to forward your emails—whether it’s an appeal, event invitation, or newsletter—to their networks. Messages from someone you know are much more likely to get opened.

5. Bring Guests to Events

Board members should always have a +1 (or more!) for your events. Every new face is a potential supporter. And don’t worry—they don’t have to pay for their guests unless they want to.

6. Give a Tour

Ask your board members to lead tours of your organization. It’s a great way to deepen their connection to your work while sharing it with others. Bonus points if they bring friends along.

7. Host a Friend-Raiser

What’s a friend-raiser? Think casual gathering, not gala. Board members can host informal receptions in their homes to introduce people to your mission. No fundraising ask—just storytelling and connection-building.

8. Share on Social Media

Your board members can amplify your message by sharing your posts, events, and campaigns on their social media. Bonus: it’s free and easy.

9. Help with Grant Writing

Got a board member who’s a wordsmith? They can help research and write grants. Even small contributions to this labor-intensive task can make a big difference.

10. Advocate for Your Organization

Your board members are your biggest champions. They can:

• Speak at community events.
• Advocate for your cause with local leaders.
• Write op-eds or letters to the editor about your work.

Advocacy builds awareness and credibility, setting the stage for future fundraising success.

Pick a Few and Start Small

Don’t overwhelm your board. Share this list and ask each member to choose one or two ways to get involved. By starting small, you’ll build confidence and momentum—and before you know it, you’ll have a board that’s excited about fundraising.

Let’s Take It to the Next Level

If you’re ready to transform your board into a fundraising dream team, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.

Enroll now and start turning ‘I can’t’ into ‘I’ll try’ (and eventually into ‘I did’)!

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Let's get real for a moment. You know that sinking feeling when your board meeting rolls around? That moment when you realize – once again – that your board members would rather do literally anything else than raise money for the organization they claim to care about?

I've seen it a thousand times. Brilliant, passionate board members who turn into deer in headlights at the mere mention of fundraising. They're suddenly checking their phones, rearranging papers, avoiding eye contact – anything to escape the fundraising conversation.

This isn't just frustrating. This is an organizational death sentence.

The Real Cost of Fundraising Silence

Imagine the potential of your nonprofit, suffocated by board members who refuse to step up. Every networking event they attend, every board meeting they sit through – wasted opportunities. Your staff is working overtime, stretching every dollar, while board members sit comfortably, completely disconnected from the financial realities of your mission.

The pain is real. And it's expensive.

Why Good People Become Fundraising Ghosts

Board members aren't bad people. They're terrified people. Fundraising feels like:

• Walking into a shark tank
• Risking personal relationships
• Performing an impossible task
• Potentially looking foolish

But here's the thing: Your mission is too important to let fear win.

The Transformation Roadmap

1. Rewrite the Fundraising Story: Fundraising isn't a scary ask. It's an invitation to create change. Your board members aren't selling – they're connecting passionate people to a mission that matters.
2. Create a Fundraising Buffet: Not everyone will be a direct-ask champion. Some board members can:
   • Host intimate gatherings
   • Make strategic introductions
   • Share powerful impact stories
   • Write heartfelt thank-you notes
3. Training That Actually Works: Forget boring presentations. Create experiences that:
   • Build confidence
   • Provide real-world scripts
   • Demystify the fundraising process
4. Set Expectations with Compassion: Fundraising involvement should be:
   • Clear from day one
   • Supported, not punitive
   • Tailored to individual strengths
5. Celebrate Every Single Effort: Recognition is your secret weapon. Applaud board members who step outside their comfort zone, no matter the immediate outcome.

The Hard Truth

Your board's fundraising paralysis isn't just inconvenient. It's slowly starving your mission of the resources it needs to create real, lasting change.

But here's the good news: This can change. And I'm going to show you exactly how.

My course, "How to Get Your Nonprofit Board to Fundraise," is your roadmap out of this nightmare. We're not just talking theory – we're delivering practical, actionable strategies that transform reluctant board members into confident fundraising advocates. You can find out more about this course here: https://www.successfornonprofits.com/offers/how-to-get-your-nonprofit-board-to-fundraise

Because your mission deserves more than wishful thinking. It deserves committed, engaged board members who understand that fundraising is the lifeline of nonprofit work.

Are you ready to change everything?

Let’s be honest. A fundraising event without sponsors is like a cake without frosting—technically edible, but why would you want to? Sponsors bring the frosting, the sprinkles, and sometimes even the fancy little gold candles.

If you're in the nonprofit world and you’re planning an event, corporate sponsors aren’t just nice to have—they’re essential. They bring in dollars, expand your reach, and lend credibility. But this isn’t a one-and-done transaction. This is relationship-building, people! You’re looking to create partnerships, not just snag checks.

Let’s talk about how to do that—with grace, with clarity, and without losing your mind.

So, What Exactly Does a Sponsor Do?

Think of a sponsor as that generous friend who shows up to your party with three bottles of wine, helps set the table, and tells everyone how fabulous you are. Sponsors provide financial or in-kind support—money, auction items, maybe a spread from the local bakery—and in return, they get recognition, visibility, and all the warm fuzzies of supporting a cause that matters.

For them, it’s not just altruism—it’s smart business. They want to build their brand, align with community values, and yes, maybe even reach some new customers along the way.

Why Sponsors Matter (Like, a Lot)

Let’s break it down. Here’s why sponsorships are the secret sauce to nonprofit events:

• Cold, hard cash: They help you pay for the venue, food, printing, signage, and maybe even that live band you’ve been dreaming of.
• Built-in audience: They introduce you to their networks. You get to crash their party in the best way.
• Credibility boost: People take you more seriously when they see a trusted brand standing with you.
• New tools and connections: Their Rolodex (yes, that’s a throwback) becomes yours.
• Feel-good ripple effects: Their involvement enriches your community. Period.
• Long-term love: A well-nurtured sponsor might just become your ride-or-die for the next event—and the one after that.

Finding the Right Sponsors (Without Selling Your Soul)

You don’t need to chase every business in town. You need the right ones. Here’s where to start:

• Check your guest list from past events. Someone’s cousin might run a business that’s dying to support you.
• Google is your friend. Research companies whose missions align with yours. You’re looking for a values match, not just a logo.
• Tap your network. Board members, volunteers, that donor who knows everyone—ask around.
• Scour your donor database. You may have hidden gems in there who own businesses and love what you do.
• Go local. Look at community-minded businesses in your own backyard. They’re often the most loyal.
• Talk to your vendors. Your caterer or printer might be thrilled to be a sponsor and already know your vibe.

Now Let’s Talk About The Ask

Cue the sweaty palms, right? Don’t worry. You’ve got this. Here’s how to approach sponsorship with confidence and class.

1. Build a killer sponsorship packet

This is your pitch deck, your calling card, your love letter. It should include:

• A short, powerful summary of your mission and event goals
• Who your audience is and why it matters
• What sponsors get in return (visibility, leads, hugs)
• Sponsorship levels or custom opportunities
• Your contact info and next steps

Pro tip: Make it look good. Canva is your bestie.

2. Make it personal

Don’t just mass-email your sponsor packet into the void. Reach out directly. Send a warm, personalized note. Reference why you thought of them. If you’ve met before, remind them where. Show them you’ve done your homework.

3. Keep the communication flowing

Once they say yes (yay!), don’t ghost them. Update them. Thank them. Ask for their logo. Tell them what to expect at the event. Post-event, send results and a heartfelt thank-you.

Making Your Sponsors Fall in Love with You (and Come Back Again)

Want to turn a one-time sponsor into a forever partner? Here’s how:

• Deliver on what you promised. This isn’t optional. If you offered stage time, give them the mic. If you promised their logo on a banner, it better be there.
• Show them the love. Thank them in person, in writing, online, and in your printed program.
• Make it fun. Give them unique experiences—VIP access, speaking opportunities, fun photo ops, or post-event shout-outs.
• Keep them in the loop. Let them know how the event went. Share impact stories. Make them feel like insiders.
• Ask for feedback. Not only does this make them feel valued, but it also gives you gold for your next sponsorship strategy.

Sweetening the Deal: What to Offer Sponsors

Don’t just slap their logo on a flyer and call it a day. Offer things that matter. Here are some ideas:

1. Branded giveaways
2. Shout-outs on social media and your website
3. Meet & greets or exclusive access
4. Custom activations at the event (a photo booth, anyone?)
5. Warm leads or data about attendees (where appropriate)
6. Post-event coverage and sponsor highlights
7. Opportunities to match donations or double impact

The Bottom Line

Sponsors aren’t just ATM machines. They’re partners. They want to be part of something meaningful. Your job? Show them the heart of your mission, make their involvement easy and joyful, and follow through with integrity and flair.

Nail this, and you’ll not only raise more money—you’ll build relationships that fuel your mission long after the last folding chair is stacked.

Want some ready-to-go sponsorship templates and email scripts that actually sound like a human wrote them? Our Success For Nonprofits Etsy Store has you covered: https://www.etsy.com/shop/SuccessForNonprofits

Let’s go get those sponsors. You’ve got this.

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Does this sound familiar? Your team bends over backward to bring new donors through the door. You host events. You post. You email. You charm. And then... crickets. A bunch of those first-time donors disappear without a trace.

If you’ve ever felt like you’re on a never-ending hamster wheel of donor acquisition, you’re not alone. But here’s the good news: some nonprofits have figured out how to stop chasing and start keeping. They’re not hunting down new donors every five minutes. Instead, they’re doubling down on loyalty. And guess what? It’s working.

Let’s talk about three surprisingly simple strategies you can put to work right now—no smoke, no mirrors, no magic wand required.

1. Make Giving So Easy It Feels Like Breathing

(Surprising? Only because we forget that convenience drives nearly everything else in our lives.)

Let’s get real for a second. You buy your latte on an app before you even leave the house. You tap your phone to pay for groceries. But when it’s time to make a donation? Suddenly we’re asking folks to fill out a form longer than a tax return.

Why are we making giving harder than it needs to be?

Here’s what the data says: nearly a quarter of donors prefer to give via things like PayPal, Venmo, or Apple Pay. But only 3% of nonprofits prioritize offering those options. That’s not just a gap—that’s a canyon.

Every step you remove from the donation process increases the chances a donor will actually complete their gift. Think of it like online shopping—the fewer clicks, the better.

Bonus tip: Offer monthly giving right at checkout. It’s simple, it’s intuitive, and it builds long-term donor loyalty on autopilot.

Bottom line: Your donors live in a frictionless world. If giving to you feels like work, they’ll move on. Make it easy, and they’ll stick around.

2. Ask What They Want. Then Actually Listen.

(Surprising? Only because we treat donor surveys like New Year’s resolutions—great in theory, but rarely done.)

Imagine buying your best friend a birthday gift without having any idea what they like. No hints. No list. Just vibes.

That’s how too many nonprofits approach their donor relationships.

Only 14% of organizations regularly survey their supporters. And yet, one of the top reasons donors stop giving? They don’t feel heard. Ouch. (For more cool and interesting facts about Nonprofit Fundraising Statistics check out this great blog post by Double The Donation here: https://doublethedonation.com/nonprofit-fundraising-statistics/ )

Let’s flip that script. Send a quick survey after a donation. Add a one-question poll to your next email. Ask: “What inspired your gift today?” Then—stay with me here—use what they tell you. That feedback is pure gold.

Bottom line: Listening is your superpower. Ask. Respond. Reflect. Build trust. That’s the stuff of real relationships—and real relationships keep donors coming back.

3. Reconnect With Donors Who’ve Drifted Away

(Surprising? Only because we act like lapsed donors are ghosts. Spoiler alert: they’re not.)

You know that friend you’ve been meaning to text for ages? The one you really do care about, even though it’s been a while?

Your nonprofit has those friends, too. They’re not gone. They’re just waiting for a good reason to come back.

We spend so much time and money finding new donors, and almost none on re-engaging the ones who already said yes. But did you know it can cost five times less to re-engage a former donor than to find a new one?

Start small. Use your CRM to find folks who gave a year ago but haven’t been back. Send a warm, personalized message. Remind them why they gave. Tell them what their support made possible. Make it about them, not just your next campaign.

Bottom line: Past donors aren’t lost—they’re just waiting to be remembered. A heartfelt, thoughtful message might be all it takes to bring them home.

Let’s Wrap This Up (with a Bow of Authenticity)

Keeping donors isn’t some complex algebra equation. It’s not about shiny tech or the perfect email subject line. It’s about building real, human relationships.

You know how to be a good friend. You show up. You make things easy. You listen. You remind people they matter.

Do the same with your donors.

Make giving simple. Ask thoughtful questions. Respond with heart. Stay in touch—even when it feels like they’ve drifted. Because when you treat donors like real people (spoiler: they are), they don’t just stick around. They become champions for your cause.

And that? That’s how you build a thriving, generous community—one loyal donor at a time.

🎯 Want to Keep Donors Coming Back? Make It Ridiculously Easy to Say Yes.

You just read about the power of simplicity—how making things easy is the secret sauce to donor retention. Want a quick win? Start with your messaging.

✨ Enter the Nonprofit One-Pager—your go-to resource for crystal-clear communication. It’s the cheat sheet every donor (and board member, and potential sponsor, and media contact...) wishes you had.

✅ Instant download
✅ Professionally designed
✅ Customizable in Canva
✅ Perfect for events, emails, and first impressions

Your mission matters. Now make it easy for people to get it—and give because of it.

🛒 Grab your editable Nonprofit One-Pager here → https://www.etsy.com/listing/1576491885

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Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

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UVA Health

UVA Community Health, part of UVA Health, is offering two different types of grants:  Healthy Spark Grants are for organizations that focus on the needs outlined in the community health needs assessment, as well as on social determinants of health; Community Strong Grants are larger grants offered to organizations that UVA Community Health partnered with for more than two years. Must serve communities of UVA Health.

Deadline: April 10, 2025

https://newsroom.uvahealth.com/2025/03/11/uva-community-health-uva-health-grant-applications-2025/

South Asian Bar Association Foundation of North America

The Foundation is offering a Community Grants Program to support access to justice for South Asian communities in the U.S. and to advance causes important to the communities they serve.  

Deadline: April 11, 2025

https://www.sabalegalfdn.org/apply-for-a-grant

Weyerhaeuser Family Foundation

The Foundation’s Youth Initiative supports direct service programs to U.S. nonprofits that promote resilience, stability, and pyscho-social health for youth ages 14-21 who have experienced trauma by adverse childhood experiences, including mental illness in the household, emotional, sexual, or physical abuse, and others.

Deadline: June 15, 2025 (Letters of inquiry accepted beginning May 1)

https://wfamilyfoundation.org/what-we-fund/youth-initiative/

Caplan Foundation for Early Childhood

The Foundation is providing seed money to implement imaginative proposals that exhibit the greatest chance of improving the lives of young children, from infancy to 7 years, on a national scale. Areas of support include parenting education, early childhood welfare, and early childhood education and play. Submit Letter of Inquiry online.

Deadline: May 31, 2025

https://earlychildhoodfoundation.org/#application-process

Scherman Foundation

Applications are now open for its Reproductive Rights and Justice Program in the reproductive health and rights fields. The Foundation maintains its commitment to general operating support, especially for state-based and local organizations. 

Deadline: No deadline

https://www.scherman.org/reproductive-justice

Nathan Cummings Foundation

The Foundation supports U.S. nonprofits working to address inequality, particularly for women and people of color. Apply online through one of several focus areas. 

Deadline: No deadline

https://nathancummings.org

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